The Planters NUT-rition Peanut Butter line, launched in July, has teamed with car-sharing company Zipcar for a novel promotion that engages consumers in real-world … Read the whole story

What it doesn't have is the budget for a tier 1 awareness blowout. Although Fisker recently ran a full-page statement ad in "The Wall … Read the whole story

A brand-new study from Cone Communications reports that an astounding 77% of people believe companies' interest in cause-related efforts is "solely for corporate gain." … Read the whole story

The automaker is using Breast Cancer Awareness month to promote its first-ever documentary about the "Models of Courage," who are the 2012 faces of … Read the whole story

Lincoln Financial Group is encouraging Americans to save for their retirement through a YouTube video series that kicks off during National Save for Retirement … Read the whole story