Marketing Daily
Friday, October 19, 2012
  • Planters NUT-rition Peanut Butter In Zipcar Promo

    The Planters NUT-rition Peanut Butter line, launched in July, has teamed with car-sharing company Zipcar for a novel promotion that engages consumers in real-world … Read the whole story

  • Fisker Gets Over The Hump

    What it doesn't have is the budget for a tier 1 awareness blowout. Although Fisker recently ran a full-page statement ad in "The Wall … Read the whole story

  • Blinded By Pink, Consumers Are Cause Skeptics

    A brand-new study from Cone Communications reports that an astounding 77% of people believe companies' interest in cause-related efforts is "solely for corporate gain." … Read the whole story

  • Ford Does First-Ever Documentary For Warriors In Pink

    The automaker is using Breast Cancer Awareness month to promote its first-ever documentary about the "Models of Courage," who are the 2012 faces of … Read the whole story

  • Lincoln Financial Encourages Retirement Savings

    Lincoln Financial Group is encouraging Americans to save for their retirement through a YouTube video series that kicks off during National Save for Retirement … Read the whole story

  • Turning A Bad Habit Into A Big Weapon

    Obama's schizophrenic two debates -- one a massacre and the other a rock-solid performance -- got me thinking about three terms (and not presidential … Read the whole story