November 20 - 23, 2024
Thursday, August 22, 2013
Top of The News
With his billion-dollar bets on J.C. Penney and Herbalife situated far south of where he expected them to be, it has been increasingly clear that Pershing Square Capital Management honcho … Read the whole story
FINANCIAL SERVICESFarmers Insurance is continuing to promote its partnership with NASCAR and race car driver Kasey Kahne. "We're receiving some great feedback, especially from social … Read the whole story
FOODThe dual mega-drivers of wellness and convenience have put two divergent categories -- chilled lunch kits and nutritional supplement beverages -- on the growth … Read the whole story
RETAILBusiness is booming at home improvement stores, among some of the most battered retailers in the last five years. With real estate sales perking … Read the whole story
RETAILIt has been a busy August. First, the company took itself private. The new greeting card and merchandise line featuring One Direction coincides with … Read the whole story
What does Old Navy know about style? Enough to sponsor the launch of Alloy Digital's "Style Rules" competition. Debuting this week, the two-episode series … Read the whole story
- COMMENTARY
As the industry waits to see what JCPenney's next move will be -- and what ad campaign the new agency of record, Y&R, will … Read the whole story
- COMMENTARY
For the future of almost any brand, understanding the millennial generation is a priority. For millennials, anything is possible. Brands need to nurture that … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Tony Fung - Bob Evans Farms, Director of Shopper Marketing & E-Commerce
Sally Barton - Mondelēz International, Marketing Excellence Lead
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