Marketing Daily
Thursday, August 22, 2013
  • Farmers Insurance, NASCAR Partnership Pays Off

    Farmers Insurance is continuing to promote its partnership with NASCAR and race car driver Kasey Kahne. "We're receiving some great feedback, especially from social … Read the whole story

  • Euromonitor IDs Key Packaged Food Trends

    The dual mega-drivers of wellness and convenience have put two divergent categories -- chilled lunch kits and nutritional supplement beverages -- on the growth … Read the whole story

  • Big Boxes: Big Improvement In Home Improvement

    Business is booming at home improvement stores, among some of the most battered retailers in the last five years. With real estate sales perking … Read the whole story

  • Inspiring: American Greetings Turns To One Direction

    It has been a busy August. First, the company took itself private. The new greeting card and merchandise line featuring One Direction coincides with … Read the whole story

  • Old Navy Sponsors Alloy Digital's 'Style Rules' Series

    What does Old Navy know about style? Enough to sponsor the launch of Alloy Digital's "Style Rules" competition. Debuting this week, the two-episode series … Read the whole story

  • JCPenney's Turnaround: Focus on Hispanics, Social Media

    As the industry waits to see what JCPenney's next move will be -- and what ad campaign the new agency of record, Y&R, will … Read the whole story

  • Anything Is Possible: Understanding A Generation Of Emerging Adults

    For the future of almost any brand, understanding the millennial generation is a priority. For millennials, anything is possible. Brands need to nurture that … Read the whole story