Marketing Daily
Thursday, August 22, 2013

Top of The News

Admitting Mistakes In Retail, Ackman Remains Feisty
by Thom Forbes

With his billion-dollar bets on J.C. Penney and Herbalife situated far south of where he expected them to be, it has been increasingly clear that Pershing Square Capital Management honcho … Read the whole story

  • FINANCIAL SERVICES
    Farmers Insurance, NASCAR Partnership Pays Off
    by Tanya Gazdik

    Farmers Insurance is continuing to promote its partnership with NASCAR and race car driver Kasey Kahne. "We're receiving some great feedback, especially from social … Read the whole story

  • FOOD
    Euromonitor IDs Key Packaged Food Trends
    by Karlene Lukovitz

    The dual mega-drivers of wellness and convenience have put two divergent categories -- chilled lunch kits and nutritional supplement beverages -- on the growth … Read the whole story

  • RETAIL
    Big Boxes: Big Improvement In Home Improvement
    by Sarah Mahoney

    Business is booming at home improvement stores, among some of the most battered retailers in the last five years. With real estate sales perking … Read the whole story

  • RETAIL
    Inspiring: American Greetings Turns To One Direction
    by Laurie Petersen

    It has been a busy August. First, the company took itself private. The new greeting card and merchandise line featuring One Direction coincides with … Read the whole story

  • Old Navy Sponsors Alloy Digital's 'Style Rules' Series
    by Gavin O'Malley

    What does Old Navy know about style? Enough to sponsor the launch of Alloy Digital's "Style Rules" competition. Debuting this week, the two-episode series … Read the whole story

  • COMMENTARY
    JCPenney's Turnaround: Focus on Hispanics, Social Media
    by Jeri Smith, Columnist

    As the industry waits to see what JCPenney's next move will be -- and what ad campaign the new agency of record, Y&R, will … Read the whole story

  • COMMENTARY
    Anything Is Possible: Understanding A Generation Of Emerging Adults
    by Bruce Levinson, Op-Ed Contributor

    For the future of almost any brand, understanding the millennial generation is a priority. For millennials, anything is possible. Brands need to nurture that … Read the whole story