Marketing Daily
Thursday, October 3, 2013

Top of The News

KFC's Go Cups Target 83% Of Automobiles
by Thom Forbes

Catering to our anti-Zen taste for mindless eating, KFC has launched Go Cup, a plastic container that holds five varieties of munchable delectables and will purportedly fit snugly within 83% … Read the whole story

  • RETAIL
    Tablets, Smartphones Gaining Retail Dominance
    by Sarah Mahoney

    The study -- a joint effort of Shop.org, the National Retail Federation's online arm, comScore, and The Partnering Group -- says that second-quarter m-commerce … Read the whole story

  • AUTOMOTIVE
    Two Comedians In Fiestas Doing Standup
    by Karl Greenberg

    The project, on Break Media's MadeMan.com channel, comprises seven episodes on a custom, Ford Fiesta branded "Laugh Trek" hub with social feeds and behind-the-scenes … Read the whole story

  • FINANCIAL SERVICES
    United Concordia Uses Social For Education
    by Tanya Gazdik

    National dental insurance provider United Concordia is launching a cause marketing campaign designed to directly engage consumers while promoting better oral hygiene. The multichannel … Read the whole story

  • Big Win For Those Who Connect With Sports Fans
    by Karl Greenberg

    According to the annual Fan Engagement Study conducted by IMG unit Catalyst, about 70% of sports fans who "like" or follow brands on social … Read the whole story

  • FOOD
    Filippo Berio Launches Largest-Ever Ad Campaign
    by Karlene Lukovitz

    The imported Italian brand, the leading olive-oil seller in the U.S., will invest approximately $7 million to $9 million on a year-long campaign aimed … Read the whole story

  • MEDIA
    Great American Country Broadens Expanse
    by Aaron Baar

    In recent months, the channel has launched programs such as "Farm Kings" (which chronicles a farming family in Pennsylvania) and "Celebrity Motorhomes" (which showcases … Read the whole story

  • COMMENTARY
    How To Take Back The Reins
    by Laura Patterson

    We all need to be solid, dependable team players, but there's a difference between collaborating (working together) and abdicating (relinquishing). If you're ready to … Read the whole story

  • COMMENTARY
    7 Tips To Win The Retail Holiday
    by Lou Bart

    With so many choices, retailers need to work harder than ever to win customers all through the year -- and especially during the holiday … Read the whole story