Two new studies find that drugs that use the body's own immune system to help fight cancer are proving to be effective in many cases even as a report from … Read the whole story
"Our connection keeps both brands at the forefront of today's culture with state-of-the-art technology played out in action-packed stories for our passionate fans," Loren … Read the whole story
Called "The Power of She," the campaign is set to include a 15-second TV spot, a longer version for digital channels, as well as … Read the whole story
The "Red Disc," a key element in the One Brand "Taste the Feeling" advertising campaign that Coke launched in January, will appear on all … Read the whole story
Lauren Harper, director of sustainable living and Unilever brand, tells "Marketing Daily." "This year, we're inspiring consumers to treat their bathroom bottles just like … Read the whole story
The report also projected that activation spending will top $740 billion by 2020. It is the first study to provide a clear definition of … Read the whole story
Having connected with me, iconic brands-from Disney to the White House- began to shape how I forged my own American-ness. Read the whole story
Golf ads for casual players. Kobe Bryant says goodbye. Let's launch! Read the whole story