The company says it plans to follow up with a four-part video series, highlighting the stories of women breaking through in a male-dominated industry. Read the whole story

As part of its tour sponsorship, Comcast has launched an entire on-demand destination for Perry's fans, with content including new songs and music videos, … Read the whole story

From June 24 through the summer's unofficial end, the Coca-Cola brand used colorful, interactive, musical sample-dispensing vending machines to engage prospective customers and gather … Read the whole story

"When young travelers arrive at a hotel, they want to feel completely at home and part of an experience that is reflective of their … Read the whole story

Inspired by what the Mack Trucks brand stands for, Steve Moakler said he wrote the song because it embodies the American values of hard … Read the whole story

The spots will also air top-tier cable networks, and on regional sports networks in key markets. Additional spots have been created exclusively for social … Read the whole story