Marketing Daily
Friday, January 26, 2018
  • Lexus Teams With Marvel Studios For Super Bowl Spot

    "The objective is to introduce the Lexus flagship vehicle to a younger, more diverse audience," Walton Isaacson's Ayiko Broyard tells "Marketing Daily." Read the whole story

  • KFC CMO: Reba As First Female Colonel Is First Of Many Surprises For 2018

    The country star was a perfect fit for this product launch because of her southern roots and entrepreneurial spirit, says CMO Andrea Zahumensky. Read the whole story

  • LeBron James (Literally) Pitches for Sprite

    The TV ad, which also has :30 and :15 versions, will air through baseball's spring training season. It's the latest creative in Wieden + ... Read the whole story

  • Kia Teases Stinger Super Bowl Spot; Mercedes Benz Preps Smartphone Game

    The Kia Stinger will be featured in a 60-second spot from David + Goliath in the third quarter. Mercedes Benz will host a mobile ... Read the whole story

  • Postmates Gets 'It' ... And Its Consumers, Too

    "The tagline [emphasizes] how we can literally deliver them anything, anywhere, anytime," Lizz Niemeyer, director of brand marketing for Postmates, tells "Marketing Daily." Read the whole story

  • Sonos Takes Aim At 'Big Tech'

    The company announced it would offer its "Sonos Two" bundle (two Sonos One speakers that can be paired to work together or independently) for ... Read the whole story

  • Marketing All Star: Laurent Potdevin

    MediaPost is honoring Laurent Potdevin, CEO of Lululemon, not just for rebalancing the once-trendy and then-hammered athleisure company, but for steering it past the ... Read the whole story