The retailer's net sales reached $3.13 billion, an increase of 19.8% compared to the fourth quarter of 2019. Read the whole story
"A single agency solution makes a whole lot of sense, particularly as we are clarifying the brand," Infiniti's Phil York tells "Marketing Daily." Read the whole story
Toyota, which had a poignant Super Bowl spot, came out on top both in spending ($39.9 million) and TV ad impressions (2.7 billion). Read the whole story
"I did do the tapeworm diet once and I would not recommend that again," says actor who's posed as "after" in before-and-after testimonial ads. Read the whole story
Bud Light ranked fifth in overall paid share of voice in social media among beer brands, but led in total consumer engagement. Read the whole story
A new analysis of QSR social-media strategies shows many don't connect early enough, missing chances to gain attention and engagement with hungry consumers. Read the whole story
Branding pivot is designed to position the 25-year-old dating platform as the "grown up in the room," according to agency partner Collins. Read the whole story
The company quietly disclosed its plans in a Feb. 23 update to its privacy policy, but change largely went unnoticed until this week. Read the whole story
The series is expected in 2022 and will be overseen by authors of a 'New York Times Magazine' report on the Murdoch empire. Read the whole story
Language is a minor factor in getting Hispanics to click on ads or emails, H Code reports. Read the whole story
Most consumers prefer that brands spend less on Facebook ads and more on their loyalty programs, Cheetah Digital reports. Read the whole story