"The partnership comes as other tech giants also venture into sports programming as a way to boost membership," according to Bloomberg. Read the whole story
VF Corp.'s rough quarter reveals ongoing challenges for its used-to-be-hot brands. Read the whole story
Vital Pursuit is a new portion-controlled frozen food brand line set to launch by Q4 2024. Read the whole story
The company's moving spot focuses on athletes who have lost their flag, country and home. Read the whole story
"Let's Love Every Body" has a message for plus-sized women, who "have been underserved when it comes to healthcare." Read the whole story
BirdDog Technologies, Mazda's partner on the activation, also recently worked with Polestar and Toyota. Read the whole story
At MediaPost's own recent Brand Insider Summit for CPGs the topic of celebrity partnership was high on the agenda. As brands struggle to differentiate … Read the whole story
"There are different ways to approach the same problem or challenge and multiple ways could be right because the decision is ultimately a decision. … Read the whole story
The products being featured align with each virtual store's unique theme -- neon translucent handbags in "So Jelly," for example. Read the whole story
If there's a lag in loading a product or a glitch when consumers go to check out, online shoppers will go elsewhere. Read the whole story