MediaPost Publications - Marketing Daily 07/03/2023

by Sarah Mahoney

The sports giant notched its first earnings miss in three years, as increased marketing spending bit into profits. Read the whole story

QSR
The Fastest Pizza: Domino's Delivers Via Jetpack
by Todd Wasserman
Domino's Pizza delivered its first pizza via jetpack in the U.K. last week -- at the Glastonbury festival, which featured "Rocketman" Elton John performing. Read the whole story
CONSUMER PACKAGED GOODS
Pourri Unpacks Nostalgic 'Camp Funk' Campaign Against Stinky Moments
by Les Luchter
Featuring adults dressed and acting as teenagers at summer camp,12 spots take on awkward odor-based coming-of-age situations solved by one of Pourri's six products. Read the whole story

AUTOMOTIVE
Maserati Teases Short 'Heartfelt' Film
by Tanya Gazdik
Set in Italy, the short delves into "an extraordinary story about family bonds, automotive passion and the symphony of life." Read the whole story
AUTOMOTIVE
Hyundai Debuts EV Campaign Aimed At Asian American Audience
by Tanya Gazdik
The brand's tagline, "It's Your Journey," is about being people-forward, says Angela Zepeda, CMO, Hyundai Motor America. Read the whole story
COMMENTARY
AI Faceoff: Robotic Slogans Work Better Than Some Written By Copywriters
by Ray Schultz, Columnist
One thing is clear: AI is just as capable of writing wordy, unfocused taglines as live writers. Read the whole story
Tweets No Longer Visible To Unregistered Users: Strategy Or Glitch?
by Colin Kirkland
Reports are surfacing of users unable to view tweets without logging into their Twitter accounts, marking a sudden change from how the platform has … Read the whole story
COMMENTARY
We're Going About Innovation All Wrong
by Kaila Colbin, Featured Contributor
Innovation should go beyond technology. Here's some suggestions for what to innovate next -- from how we deal with mental health to how we … Read the whole story