MediaPost Publications - Marketing Daily 07/12/2023

Top of The News

Thanks To Purple, Mars Ads Reach Gender Parity

by Sarah Mahoney

Research from the Geena Davis Institute on Gender in Media shows the company has finally achieved equality, with females accounting for 49.9% of on-screen characters. Read the whole story

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PHARMA
AstraZeneca Aims To Educate Patients, Docs On Asthma's 'Rising Inflammation'
by Les Luchter
"Albuterol alone addresses airway tightening but doesn't address the underlying inflammation that contributes to symptoms like coughing," says AstraZeneca's Nicole Skiljo. Read the whole story
AUTOMOTIVE
Acura Collaborates With Danish Luxury Audio Brand
by Tanya Gazdik
The Bang & Olufsen premium audio system in the new Acura ZDX is engineered expressly for Acura. Read the whole story

COMMENTARY
Crispy Chicken Tacos Return To Taco Bell
by Todd Wasserman, Staff Writer
Taco Bell has brought back its Crispy Chicken Tacos for a limited time. The new version replaces taco-shaped puffy bread with a soft tortilla. Read the whole story
Wolff Olins Beefs Up Creative, Strategy Units
by Fern Siegel
Kwesi Blair has been tapped as senior strategy director in New York. The brand consultancy has offices in London, New York, San Francisco and … Read the whole story
Cost Outweighs Ads Among Viewers Canceling Streaming
by Robert Williams
Only 15% of people said they canceled a streaming service because there were too many ads. Read the whole story
Google Engaged In 'Mass Theft' To Train AI, Lawsuit Alleges
by Wendy Davis
"Google has been secretly stealing everything ever created and shared on the internet by hundreds of millions of Americans," eight people allege in a … Read the whole story
COMMENTARY
Study: Who's Splurging On What Items?
by Laurie Sullivan, Staff Writer
Consumers are splurging on some items, but not all. Knowing who's spending and what they are buying can help search marketers target ads and … Read the whole story
COMMENTARY
It's All In How You Spin It
by Gord Hotchkiss, Featured Contributor
I generally get about 100 PR pitches a week. Here, I go deeper into one pitch -- and remember why I don't trust AI … Read the whole story
Google Campaign Merges Its Browser With The Fastest Sport
by Laurie Sullivan
Google's Chrome Speed Challenge spot features F1 McLaren driver Lando Norris, and rap artists Busta Rhymes and Lil Yachty. Read the whole story