For its 90th anniversary, the No. 2 luggage brand wants to send young consumers packing with bold, colorful differentiation from its Samsonite parent. Read the whole story

Most parents don't have shipping brands on their back-to-school lists. Shipt wants to change that, launching a delivery game on Roblox. Read the whole story

Just one example of recent experimentation in the fast-food biz; the Thai BK cheeseburger that can feature up to 100 slices of American cheese. Read the whole story

Jiffy Lube will provide complimentary truck maintenance to ice cream truck drivers nationwide as part of the effort, themed "Keep Summer Rolling." Read the whole story

Individualization is at the core of Porsche, says Ayesha Coker, vice president of marketing of Porsche Cars North America. Read the whole story

NuZee CEO Masa Higashida explains the deal: The coffee tech company will co-manufacture and market Stone Brewing specialty coffee products. Read the whole story

There are regional differences in opinion, with marketers in North America most likely to say their CTV media spending is effective. Read the whole story

As many digital native brands enjoy growth, they often lose some of that founder-story vibe that originally helped them break through the mass market … Read the whole story