MediaDailyNews Editions for April 2003
MediaDailyNews - Wednesday, April 16, 2003
Yahoo! Has a Branding! Problem!
TVN Reaches Deal For Discovery Communications VOD Service
WPP Combines Media Units
MTV, Virgin Mobile Announces New Wireless Brand
Fox Acquires Rights To Crossing Over
TNN To Become Spike TV, Reflect Male Focus
Research Still Key in Advertising Business, TVB Told
Fox Wins Week in Adults 18-49 But NBC's Still in Season Lead
Latina Rides Hispanic Tide
MediaDailyNews - Tuesday, April 15, 2003
Weather Channel Reasons With Hurricane Season
Lifetime Begins Print Lifespan
New Director Travels At Meredith
Philly Freezes Sunday Mag
Radio Revenue Up 7%
Interactive Program Guides Gaining Ground in TV Homes
NYT Shows Mixed March
More Trouble At AOL/TimeWarner
MediaDailyNews - Monday, April 14, 2003
Capital One Retains McCann-Erickson
Flameworthy on Fire, Ratings-Wise
Activision Picks California Agency For TV Work
Nokia Goes Back To School
Clarification
Point: Major Sports Won't See Upset At Upfront
Counterpoint: Extreme Sports Wait Their Turn
Scripps Shows Power Of Cross-Ownership
MediaDailyNews - Friday, April 11, 2003
Falk to Appear on TNT Original Film
Daytime Reality Series Sold in 80% of Markets
Schwimmer Gets Development Deal
Draft Hires Caldwell
C&D Expands Radio
Cinema Advertising Sees a Good Year
Upfront Coverage: Travel Takes Back Seat
PIB: Huge Gaps
MediaDailyNews - Thursday, April 10, 2003
VW Buckles Up With Scholastic
Report: Drug Dollars In Blockbuster Mode
Popcorn Predicts New Behavior Trends
The WB, Pepsi Announce Programming Partnership
38.9 Million Watch NCAA March Madness Finale
WPP Combines Direct Divisions
MediaDailyNews - Wednesday, April 9, 2003
Scholastic Administrator Finds Success
Nick at Nite Produces Fatherhood Series
CBS Wins Weekly Nielsen Ratings
Fast Company Finds New Blood
Simpson Stays On At Time
Outdoor Channel, Bull Riding Tour Sign Pact
TNN Special Focuses on Spring Break Festivities
Pathfire Debuts Digital Media Gateway Application
Cox Deploys DVR Service in Northern Virginia
Lifetime: More Drama
MediaDailyNews - Tuesday, April 8, 2003
Scotts Gets 'Small'
Coke Invests Big in College Sports TV
Zenith Sees Cautious Optimism
New Research Role At Initiative
Thompson Joins Horizon
What Retailers Want (From Advertising)
MediaDailyNews - Monday, April 7, 2003
Sears Ads in Wrigley Field
Prevention Magazine Strengthens Advertising Team
Nielsen Wins Australian Radio Contract
Point: War's Going To Affect Spending During Upfront
Counterpoint: Fog of War Should Lift Well Before Upfront
Tribune RedEye Starts Home Delivery
MediaDailyNews - Friday, April 4, 2003
Media Account Turnover Down
Euro RSCG Worldwide Wins Greensheet Awards
Touched By An Angel Concludes April 27
USA Network To Air Masters in HDTV
Bravo Announces New Year's Programming Schedule
Upfront Focus: Pharmaceuticals To Continue Run
Tech Wreck
Magazines Face Challenges in 2003
MediaDailyNews - Thursday, April 3, 2003
Magazines in the Mix
Sci-Fi Announces New Season of Programming
CSTV, DIRECTV in Distribution Deal
Latin Grammy Awards Planned Sept. 3 on CBS TV
Letterman's Return Nets Ratings
Nowhere To Hide From Advertising
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