• April 3, 2003

Euro RSCG Worldwide announced today that Euro RSCG Tyee MCM contributed creative, production, and/or media work to eight long-form winners and one short-form winner of Jordan Whitney's 2002 Greensheet Awards. Euro RSCG Tyee MCM is a division of Euro RSCG Tatham Partners and is part of Euro RSCG Marketing Services providing leadership on direct response television internationally to global clients. Jordan Whitney ranks and critiques direct response television commercials both infomercials and short-form spot advertisements ? as they appear on cable networks and selected broadcast stations throughout the United States. The reviewed infomercials and spots included over 400 infomercials and 1000 spots from the calendar year 2002. Judging criteria includes assessment of overall quality of the production, effectiveness of the production to achieve its goals, and the success of the product in the DRTV marketplace.

The long-form winners to which Euro RSCG contributed all or part were as follows: the winner in the Best Weight-Loss Product category was Walk Away the Pounds; Best Health/Fitness Product: Total Body Trainer/Body By Jake; Best Corporate Image-Building Product: Ofoto; Most Innovative Product: Shark Cordless Sweeper; Best Demonstrator: Chef Tony/Ultimate Chopper; Best Use of Celebrity: Jackie Chan/Cable Flex; Best Writing: Breakfast Americana; and Best Direct Offer: Grill2Go. Euro RSCG Tyee MCM also contributed to one of the winners of the short-form category awards, the winner of the Most Innovative Product award went to Pasta Wizard

.