An Initiative Media-Massachusetts Institute of Technology study released yesterday is digging deeper into the relationship between a highly interactive TV program and its audience. Read the whole story

After a 10-year hiatus from advertising, diet and weight loss product manufacturer Herbalife is launching a new direct response campaign. Read the whole story

In a week nearer the beginning of the summer ratings snore than the end, CBS won a somewhat muted total-households race and NBC and … Read the whole story