MediaDailyNews Editions for December 2003
MediaDailyNews - Monday, Dec. 15, 2003
Ad Industry Tests Open Market Database For Network TV Ad Buys, Some Big Shops Resist
Outlook 2004 - Guerrilla Marketer Upbeat, but Online?
B-to-B Trades Down, Industry Group Lowers '03 Ad Outlook
Sony, Bertelsmann Combine Music Units To Form Sony BMG
Help Wanted May Be Working Again, Papers Say Classifieds Are Back On The Job
MediaDailyNews - Friday, Dec. 12, 2003
Madison Avenue Plans Week-Long Event Celebrating -- What Else? -- Madison Avenue
Arbitron Repositions Outdoor, Will Go With 100% Global Positioning Satellite Tech
Just When It Seemed It Might Be Through, ITV Begins Clicking Through: Report Finds Viewers, Advertisers Interacting With The Tube
Gay, Transgender Pub Hopes To Transcend Mag Market Trends
MediaDailyNews - Thursday, Dec. 11, 2003
P&G Issues Strong Long-Term Outlook
High Court Delivers Potentially Low Blow To '04 Political Ad Blitz
YP Data Seeks To Mix It Up, Questions If Madison Avenue Is Simply Mixed Up
Mag Ad Pages Slide For Sixth Consecutive Month
Nation's Big 3 Newspapers Boost Ad Rates For '04
Selecciones Ad Pages Increase in '03
MediaDailyNews - Wednesday, Dec. 10, 2003
New York Times Issues Modest Outlook, Cites Lack Of 'Sustained" Ad Growth
It May Prove A Brief Respite, But Newspapers Signal Healthy Near-Term Ad Outlook
Cinema Ad Market Has Boffo Year On Madison Avenue
Tapestry Names Director For African American Markets
Tray Table Advertising Takes to the Skies
Time Warner Accelerates DVR Rollout, Finds Hearty Consumer Appetite
EarthQuake Media Named Media Agency of Record by Miken Sports
Book Ad Campaigns for 7-Eleven's Vcom Kiosks Using a New, Simplified Process
MediaDailyNews - Tuesday, Dec. 9, 2003
Outdoor Ad Growth Ebbs In Q3
Citing Economy, Profits, Quadrennial Effect, Dot-Coms, Ad Gurus Concur On Rosy Ad Outlook
Citing Mixed Signals, Agency Chiefs Say Network Ad Vitality Remains Uncertain
Amid Dueling Forecasts, Aegis Also Sees An Ad Expansion
Viacom Sets UPN Expansion Plans
Radio Chiefs Hints At Year-End Rebound
MediaDailyNews - Monday, Dec. 8, 2003
Real Media Riffs - Monday, December 8 2003
What Happens When Your SpokesCelebrity Goes to Jail?
Zenith Boosts '04 Ad Outlook, Says U.S. Will Grow 5 Percent
Saturday Night's Not So Live For Presidential Candidate Al Sharpton
Interpublic Settles Shareholder Suits
Tiger Would Be Proud, Pub Launches Black Golf Title
Banner Headline: Newspapers Beat October '02's Banner Political Ad Results
Wall Streeter Predicts Strong '04 Pol Ad Base, But One Shy Of '02
MediaDailyNews - Friday, Dec. 5, 2003
Carat Awarded "Spectrum" of Media Planning/Buying Duties
Wall Streeter Offers Dour Ad Outlook, Cites Depressing Survey Of National Advertisers
Network Ad Demand Plummeted Coming Into Fourth Quarter
ESPN Goes VOD
Nielsen Estimates Value Of TV Product Plugs At 'Billions'
Metropolitan Home Launches Trade Campaign
Citing NBC As One Of Them, General Electric Reorganizes Around 'Growth Drivers'
Wellington Named VP/Group Publisher of Parenting Group
MediaDailyNews - Thursday, Dec. 4, 2003
RX Ad Regs: Good For What Ails Consumer Media, But A 'Modern Physician' Fails To Heal Thyself
Mag Finds The Really Lost Boys: Male Teens
Scientific American Ends Year on High Note
Bally Chooses La Agencia de Orci & Asociados
Mevorah Promoted To Publisher of Child Magazine
NFL Fans Given Source to Voice Opinions
Chicago Tribune Passionate in Branding Campaign
Cumulus To Buy 15 Stations in MN and SD
MediaDailyNews - Wednesday, Dec. 3, 2003
Q3 Earnings Of Top Advertisers Beat Wall Street Expectations
AARP Names Alliance Media As Hispanic Rep
Gentzel Promoted to National Ad Director at Forbes Mag
Univision Programming Chief Steps Down
Vivendi Prospects Improve On Eve Of NBC Partnership
USA Network Founder Launches Reality TV Channel
DirecTV Licenses Gemstar-TV Guide
Disney Taps Tech Industry Pro
Clear Channel Airports Soar With Ad Contracts
SchoolSports Mag Increases Circ
Hertz Gets Sirius
MediaDailyNews - Tuesday, Dec. 2, 2003
Nielsen Plugs New Product, Ratings Service Will Track TV Product Plugs
Interpublic Dumps TNS, Signals Retreat From Research Business
Another Nail in the Coffin?
December Gladness: CBS Cuts Affiliate Comp Deal To Cover "March Madness" Costs
McDonald's, Coke Stoke '03 Media Account Shifts
Radio Ad Signals Get Stronger In Second Half '03, Expected To Improve In '04
BHG, LHJ End Year on High Ad Note
For Worldwide Media Buying, McDonald's Makes It OMD
No Longer In The Vanguarde: Pub Says Mags' Demise Does Not Reflect The Market They Served
NASCAR and Sporting News to Develop Racing Mags
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