- MediaDailyNews - Monday, Dec. 15, 2003
- Ad Industry Tests Open Market Database For Network TV Ad Buys, Some Big Shops Resist
- Outlook 2004 - Guerrilla Marketer Upbeat, but Online?
- B-to-B Trades Down, Industry Group Lowers '03 Ad Outlook
- Sony, Bertelsmann Combine Music Units To Form Sony BMG
- Help Wanted May Be Working Again, Papers Say Classifieds Are Back On The Job
- MediaDailyNews - Friday, Dec. 12, 2003
- Madison Avenue Plans Week-Long Event Celebrating -- What Else? -- Madison Avenue
- Arbitron Repositions Outdoor, Will Go With 100% Global Positioning Satellite Tech
- Just When It Seemed It Might Be Through, ITV Begins Clicking Through: Report Finds Viewers, Advertisers Interacting With The Tube
- Gay, Transgender Pub Hopes To Transcend Mag Market Trends
- MediaDailyNews - Thursday, Dec. 11, 2003
- P&G Issues Strong Long-Term Outlook
- High Court Delivers Potentially Low Blow To '04 Political Ad Blitz
- YP Data Seeks To Mix It Up, Questions If Madison Avenue Is Simply Mixed Up
- Mag Ad Pages Slide For Sixth Consecutive Month
- Nation's Big 3 Newspapers Boost Ad Rates For '04
- Selecciones Ad Pages Increase in '03
- MediaDailyNews - Wednesday, Dec. 10, 2003
- New York Times Issues Modest Outlook, Cites Lack Of 'Sustained" Ad Growth
- It May Prove A Brief Respite, But Newspapers Signal Healthy Near-Term Ad Outlook
- Cinema Ad Market Has Boffo Year On Madison Avenue
- Tapestry Names Director For African American Markets
- Tray Table Advertising Takes to the Skies
- Time Warner Accelerates DVR Rollout, Finds Hearty Consumer Appetite
- EarthQuake Media Named Media Agency of Record by Miken Sports
- Book Ad Campaigns for 7-Eleven's Vcom Kiosks Using a New, Simplified Process
- MediaDailyNews - Tuesday, Dec. 9, 2003
- Outdoor Ad Growth Ebbs In Q3
- Citing Economy, Profits, Quadrennial Effect, Dot-Coms, Ad Gurus Concur On Rosy Ad Outlook
- Citing Mixed Signals, Agency Chiefs Say Network Ad Vitality Remains Uncertain
- Amid Dueling Forecasts, Aegis Also Sees An Ad Expansion
- Viacom Sets UPN Expansion Plans
- Radio Chiefs Hints At Year-End Rebound
- MediaDailyNews - Monday, Dec. 8, 2003
- Real Media Riffs - Monday, December 8 2003
- What Happens When Your SpokesCelebrity Goes to Jail?
- Zenith Boosts '04 Ad Outlook, Says U.S. Will Grow 5 Percent
- Saturday Night's Not So Live For Presidential Candidate Al Sharpton
- Interpublic Settles Shareholder Suits
- Tiger Would Be Proud, Pub Launches Black Golf Title
- Banner Headline: Newspapers Beat October '02's Banner Political Ad Results
- Wall Streeter Predicts Strong '04 Pol Ad Base, But One Shy Of '02
- MediaDailyNews - Friday, Dec. 5, 2003
- Carat Awarded "Spectrum" of Media Planning/Buying Duties
- Wall Streeter Offers Dour Ad Outlook, Cites Depressing Survey Of National Advertisers
- Network Ad Demand Plummeted Coming Into Fourth Quarter
- ESPN Goes VOD
- Nielsen Estimates Value Of TV Product Plugs At 'Billions'
- Metropolitan Home Launches Trade Campaign
- Citing NBC As One Of Them, General Electric Reorganizes Around 'Growth Drivers'
- Wellington Named VP/Group Publisher of Parenting Group
- MediaDailyNews - Thursday, Dec. 4, 2003
- RX Ad Regs: Good For What Ails Consumer Media, But A 'Modern Physician' Fails To Heal Thyself
- Mag Finds The Really Lost Boys: Male Teens
- Scientific American Ends Year on High Note
- Bally Chooses La Agencia de Orci & Asociados
- Mevorah Promoted To Publisher of Child Magazine
- NFL Fans Given Source to Voice Opinions
- Chicago Tribune Passionate in Branding Campaign
- Cumulus To Buy 15 Stations in MN and SD
- MediaDailyNews - Wednesday, Dec. 3, 2003
- Q3 Earnings Of Top Advertisers Beat Wall Street Expectations
- Univision Programming Chief Steps Down
- Gentzel Promoted to National Ad Director at Forbes Mag
- AARP Names Alliance Media As Hispanic Rep
- Vivendi Prospects Improve On Eve Of NBC Partnership
- USA Network Founder Launches Reality TV Channel
- DirecTV Licenses Gemstar-TV Guide
- Disney Taps Tech Industry Pro
- Clear Channel Airports Soar With Ad Contracts
- SchoolSports Mag Increases Circ
- Hertz Gets Sirius
- MediaDailyNews - Tuesday, Dec. 2, 2003
- Another Nail in the Coffin?
- Interpublic Dumps TNS, Signals Retreat From Research Business
- Nielsen Plugs New Product, Ratings Service Will Track TV Product Plugs
- McDonald's, Coke Stoke '03 Media Account Shifts
- December Gladness: CBS Cuts Affiliate Comp Deal To Cover "March Madness" Costs
- Radio Ad Signals Get Stronger In Second Half '03, Expected To Improve In '04
- BHG, LHJ End Year on High Ad Note
- No Longer In The Vanguarde: Pub Says Mags' Demise Does Not Reflect The Market They Served
- For Worldwide Media Buying, McDonald's Makes It OMD
- NASCAR and Sporting News to Develop Racing Mags