A day after Chairman Martin Sorrell described the media industry as being in a "certain amount of panic" over the Internet, WPP Group reported … Read the whole story
Fox's lowest ratings on record for a World Series brought other misery--the four-game sweep also cost the network about $20 million to $30 million … Read the whole story
It's no surprise that the newspaper industry has been struggling to grow its circulation, but publishers may be doing worse than many think, according … Read the whole story
With much fanfare, organizers on Thursday unveiled what they claimed to be the first-ever global media buy. Except it wasn't actually a "buy." It … Read the whole story
The NBC Agency--the network's in-house marketing agency--has turned down the volume, redesigning its prime-time network on-air look and softening its promo messages. Read the whole story