In a bold makeover of its so-called engagement initiative, the Advertising Research Foundation has created a new council that will pick the ball up … Read the whole story

NBC Universal TV group is taking back its licensing and merchandising responsibilities for its TV properties. A new unit, NBC Universal Television DVD, Music … Read the whole story

New media platforms will see a rise to $12.6 billion over the next five years, predicts Parks Associates. That includes broadband, mobile, video ads, … Read the whole story

While some Americans are still scratching their heads over the conversion to digital TV next February, TV stations see opportunities. According to Harris Corp., … Read the whole story

As both NBC and ABC try to expand their sales platforms beyond the traditional small screen, ABC has reached a deal to act as … Read the whole story

The Reader's Digest Association is planning to launch a new magazine, Healthy Cooking, which will replace Light & Tasty. The new launch and the … Read the whole story