After years of pitches and millions of dollars in development, Arbitron and Nielsen this morning pulled the plug on an ambitious single-source measurement venture. … Read the whole story

In what is likely the most ambitious ethnographic study ever observing how people actually consume media, Nielsen Media Research is funding a highly regarded … Read the whole story

Hearst-Argyle TV posted a 13% increase in revenues to $217 million, compared to the same quarter two years ago. While profits are still a … Read the whole story

Rodale turned in a strong performance in 2007, with overall revenues increasing 7.8%, on the strength of a 23% increase in ad revenue at … Read the whole story

We have spent big money and countless hours in the search for engagement. Every major advertiser has asked how their messages might be made … Read the whole story

"Big Shot Live," the Internet/local TV talent contest show, is only two weeks old--and clicking with viewers. With only 45 TV stations up and … Read the whole story

Captive Network, which operates video screens in elevators in big office buildings, added about 200,000 viewers a day during 2007, according to president and … Read the whole story

NBA All-Star gets stars from AutoTrader.com. The site was the presenting partner of the NBA on TNT's Tip-Off show. and generated nearly 1 million … Read the whole story

IAC's CollegeHumor.com has joined the roster of content providers on Internet video site Joost. It is launching its own channel--"CHTV: CollegeHumor Original Videos"--on the … Read the whole story

A special "American Idol" grabbed Fox a special Thursday night win--but the heavyweight show was off its usual early-week double-digit ratings efforts due to … Read the whole story