MediaDailyNews Editions for March 2012
MediaDailyNews - Friday, March 30, 2012
McLean Out, Karo Named CEO Of PHD
Godengo, Texterity Team To Create Publisher Platform
Mediasmith Lands Blurb, eMusic Accounts
Cooking Channel, Food Network: 22 New Shows This Year
R.J. Palmer Wins Media Planning, Buying For ChromaDex Supplements
Correction: Visible World Patent Enables More Efficient Bandwidth
Panasonic CTO: Upbeat On TV Demand, Down On Apple TV
TV Execs: Advertisers Will Pay More For Video
Clarification: MEC, Activision Account
Wal-Mart Reapportions $1 Billion To Keep Prices Low, New Ads Reflect Push
Most Americans Don't Trust "Green" Claims
Mag Bag: Digital Magazine Circ Rises
Nielsen: Internet Marketing Can Top Traditional Models
Running Up The Social Media Score
MediaDailyNews - Thursday, March 29, 2012
Only In America: MDC's Mad Men Become Made Men
Uncommon Sense: The Rise Of Huxley And The Demise Of Humor
CEOs Need To Participate In Ad Decisions
ABC, Nielsen Team To Measure iPad Video Consumption
NCC 1+ Garners Positive Reviews From Media
Rokkan, Team Detroit Socialize Ford's NBC 'Escape'
Publicis Groupe Levy's Controversial $21 Million Payday
Hearst Buys Stake In Stylus
Visible World Patent To Enhance Bandwidth
New Bravo Series Stick To Lifestyle Template
Advertising High School Debuts Campaign For 'Let's Move'
MediaDailyNews - Wednesday, March 28, 2012
Global Drive: Omnicom, McCann Jointly Win Major Chevrolet Account
MEC Keeps $100 Million Activision Foreign Biz
MDC Speeds Growth As Strategic Move
Gruseke Named Publisher, 'Sunset'
Radio - Deserving Of More Attention?
HBO Go Debuts On Xbox
NPR Pushes Digital Sponsorships
AMC's Agency 'Pitch' Launches April 8
Sorrell, Lanier Warn Against Tech Pitfalls
HBO, CBS, 'Nat Geo' Lead In Media Brand Poll
Siri Users Embrace TV Voice Recognition
MediaDailyNews - Tuesday, March 27, 2012
Sex May Sell, But Age/Sex Cells Do Not: CBS, General Mills Call For The End Of Demos
Newspaper Ad Spending Now Half What It Was In 2005
Something Massive Becomes Even More So, Acquires, Gets Into 'Post-PC' Act
Jones To Lead National Sales For NBC Stations
Ad Researchers Shift Pursuit From Perfection To Holistic Grail
Hearst Names Millstein Deputy Group Head, Newspaper Group
Pahade Takes Initiative, Former Publicis, WPP Digital Star Succeeds Spengler
'PC Mag' Adds iPad App
uSamp Launches Hispanic Panel For Ad Research
'Mad Men' Debuts New Season To 3.5 Million Viewers
CBS Research: TV Drives WOM In Digital World
Android Users Turn To ESPN For NCAA Coverage
Movie Rentals: DVD, Blu-ray Rentals Dip, Kiosk Rises
NCAA Shoots CBS A Sunday Night WIn
MediaDailyNews - Monday, March 26, 2012
Fuseideas Wins $13 Mil Bermuda Tourism Account
Ipsos, Innerscope Team For 'emoTV': Measure Unconscious Response To TV
Maggio Puts erinMedia Patents On The Block, Sealed Bids Set For Thursday
Reed Will Sell 'Variety'
MDC's Doft: Better Metrics Gives Smaller Shops More Power
Mindshare Taps Brooks As Global Marketing Director
Proximity Marketing Is Changing Retail Rules
TuneIn Carries 'WSJ' Radio Content
Cox Sells Political Ads For Weather Channel Site
Turner 'Dances' During NCAA
'Touch' Hit Viewers, 'Vampire' Draws Blood
Media Consumption Crosses Political Lines
MediaDailyNews - Friday, March 23, 2012
Coke To Focus On Events, Loses Faith In 30-Second Spot
Pruitt To Head AP
The Case For Media Independence
SAI Repositions Trollbeads Ad, Marketing Strategy
Katz 360 Joins Forces With Audience Partners
3D Much Hype, TV, Movie Revs Drop
Mag Bag: 'Wired' Deploys NFC Chips
'Whitney,' 'Criminal' Rise, But 'Bent' Went Bust
Paying Not To Get Ads
MediaDailyNews - Thursday, March 22, 2012
WFA: End Secrecy Surrounding Agency Media Rebates
Banyan Branch Launches Media-Buying Unit
Uncommon Sense: F..K Off In The Name Of Civility
Viacom Surrounds Advertisers With Cross-Platform Data Tool
Loos To VP, National Sales, Adspace
Tryon Joins UM North America
Social Media Chatter Ups Live TV Stats
USPS Touts Direct Mail For Small Biz
If Real, 'Mad' Draper Would Succeed Klues At VivaKi
Game Show Network Expands Programming With Reality TV
MediaDailyNews - Wednesday, March 21, 2012
MDC Acquires TargetCast, Forms Maxxcom Global Media
IPG: Mobile Key To Agency Growth
Lux To SVP, MD At Spark
Mad March Media
Flat Growth Predicted For Local Trad Media
CW Signs Up For Rentrak Service
Saatchi & Saatchi Sydney Hire Social Strategist
Premium TV Nets Add Subscribers, Momentum
ABC Expands Digital Magazine Circ Reporting
Saccone To Head MundoFox
'NYT' Paywall Pays Off: 450,000 Subscribers
McCastle Takes Helm Of Cablevision Media Sales
MediaDailyNews - Tuesday, March 20, 2012
Resolution Social Launches, Optimizes Social Media Marketing
Group M, Nielsen Partner For TV, Internet Metrics
'HGTV Magazine' Launches In June, Fuchs Named Publisher, CRO
MEC Taps Schwartz For Engagement Planning
Jarvie Expands MediaCom COO Role
Mediahub Wins NatGeo Assignment
Newest OOH Spot: Advertising On The Eye
News America Marketing Debuts iPad Coupon App
TV News Shows Spike In Viewers, Ratings
TWC Brings More Baseball Espanol
Report: Feds Cut Ad Spend, Defense Claims Biggest Slice
Pivotal: Consumers Want Easy Video Access
MediaDailyNews - Monday, March 19, 2012
Toshiba Lights Up Shelton With Marketing Account
Supreme Court Denies TV Coverage For Obama Healthcare Challenge
Television's Catch-22: Tough Choices For TV, Easy Choices For Advertisers
P&G Backs NBC's Green Efforts
Mobile Boosts News Audience, But Tech Cos. Grab Ad Revs
Talley To Group Publisher, Hearst Community Newspapers
Company Reputation Translates Into Stock Value
Radio One Revenues Tumble
With CBS Airing NCAA, NBC Sitcoms Gain
Sportsman Channel Hopes To Entice Advertisers With Nielsen Ratings
ESPN Deportes, Top Hispanic Publisher Reach Deal
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