The Weather Channel is getting a brand and on-air makeover -- including a new constant on-screen local information feature. The longtime cable network will … Read the whole story
TV viewers continue to want more from the TV set-top-box devices -- but the price can be high. "Home media gateway" boxes -- high-end … Read the whole story
In one of the more improbable co-branding partnerships in recent memory, USA Today promoted Lady Gaga's forthcoming album, ARTPOP, by allowing the odd, ubiquitous … Read the whole story
Integrating media seems too complicated, internal marketing teams are not set up to support multiple channels, and data isn't centralized. These are some of … Read the whole story
Just a couple of months after hiring its first chief marketing officer, Roku, the streaming Internet-to-TV device company, has launched its first video commercial … Read the whole story
Tribune Co.'s total revenues fell in the third quarter of the year, due to declines in both newspaper publishing and broadcasting advertising, the company … Read the whole story
A memorial celebrating the life of Erwin Ephron will be held at 5:30 p.m. on Dec. 5 at Simulmedia's offices at 670 Broadway, New … Read the whole story
Publicis Groupe's Starcom has struck a deal with Yahoo to develop a method to support video content and targeting using the publisher's first-party data. … Read the whole story
As powerful as digital publishing exec Jeff Rohrs believes content marketing and social media can be, he kept noticing something odd: Lots of great … Read the whole story
The best thing about "The Crazy Ones" is that it has turned into a television series unlike any other, just like certain other of … Read the whole story