NBC made history this year when it decided to live stream Super Bowl XLIX and its halftime show featuring Katy Perry and Lenny Kravitz … Read the whole story
Faced with pressure from lawmakers, Verizon said on Friday that it will allow its mobile customers to opt out of a controversial tracking program. … Read the whole story
Digitaria co-founder and CEO Dan Khabie has been appointed global and North America CEO of the new agency -- reporting to JWT Global CEO … Read the whole story
Although some research suggests that TV marketers held back on revealing their actual Super Bowl commercials before the game, online activity around associated Super … Read the whole story
"Many are saying they're spending too much on low pricing, and [though] they're attracting customers, they can't keep that up," independent telecom analyst Jeff … Read the whole story
Disqus offers "native advertising at scale," which is like offering locusts at scale. But putting aside the pestilence that is native, can we for … Read the whole story
Today McDonald's released the full 60-second ad -- and it turns out, not very surprisingly, that its servers will be telling customers on a … Read the whole story
Radio isn't just facing the threat of Pandora and Spotify any longer. There are a plethora of other media now competing for the same … Read the whole story
In a bid to sync Super Bowl ads with digital content, Netmining, an audience targeting firm, has partnered with TVTY, a French-based ad platform. … Read the whole story
Although consumers are interested in the new proposed stand-alone TV services, one report suggests it won't start a wave of mass cord-cutting -- but … Read the whole story
Women are more likely to say they watch the Super Bowl for the ads (52% of women vs. 41% of men), but 31% of … Read the whole story
Guardian News & Media, publisher of "The Guardian" newspaper, has named Rachel Israel to the position of executive vice president of Guardian Labs U.S., … Read the whole story
Many Super Bowl ads will undoubtedly feature trite superficial stories to tug on viewers' heartstrings. First Bank, however, saw an opportunity in doing the … Read the whole story
The mobile channel was once again poorly utilized by advertisers during this year's big game. Perhaps they were too distracted by the well-meaning but … Read the whole story