A coalition of major ad industry groups are rolling out a new program that aims to "validate" companies that offer anti-piracy services to ad … Read the whole story
Data as we've known it is about constructing consumers out of numbers. At the 4As Data Summit last week, Jonathan Nelson of Omnicom Digital … Read the whole story
David Moore, president of WPP Digital and chairman of Xaxis, was on Monday named chairman of the board for the IAB Technology Laboratory. The … Read the whole story
"Real-time marketing" at this year's Super Bowl was less about reacting to unplanned moments and more about preplanned mini campaigns -- or the launch … Read the whole story
CBS and AMC produced big results on the second Sunday in February. AMC's premiere of its "Breaking Bad" spinoff drama "Better Call Saul" registered … Read the whole story
Jeremy Kagan has an eclectic background, from managing punk rock bands to hyper-local digital business development. His company PricingEngine helps small businesses take full … Read the whole story
After some weeks of pre-launch activity, Sling TV -- Dish Network's over-the-top cloud-based TV service -- has started up officially for U.S. consumers at … Read the whole story
The company, which ran a kickoff commercial during the Super Bowl about the global ambitions for the brand, will have what might be called … Read the whole story
Yieldex on Tuesday will release a tool in Yieldex Analytics that allows publishers to predict viewable impressions based on historical data to support advertisers … Read the whole story
In one of its boldest buzz-building moves in years, Target decided not to run ads during the Grammys, and instead used the eight 30-second … Read the whole story
OpenX, an ad tech firm founded in 2008, on Monday announced it surpassed $100 million in revenue in 2014. The company says its core … Read the whole story
Mass-market brands are dominating the social media conversation. From the end of December through the third week of January, Victoria's Secret and Forever 21 … Read the whole story
Google has acquired Odysee, and the platform team behind the app will join the group of developers at Google+. The acquisition fuels rumors that … Read the whole story
AdTruth, a device identification tech firm which was acquired by data-driven marketing firm Experian nearly 18 months ago, is rolling out a new platform … Read the whole story
In this newly created role, von Plato will oversee all North American operations for Publicis Healthcare agencies, including client relations, finance, HR, communications and … Read the whole story
The only question is why it took so long. Shopping magazine Lucky is plunging into the ecommerce arena with the launch of LuckyShops.com, combining … Read the whole story
LinkedIn hopes to resolve a class-action lawsuit alleging that it wrongly sends email invitations to users' friends, court records reveal. LinkedIn and the consumers … Read the whole story
Social media Q&A site Ask.fm wants to create a safe haven for today's youth, so the company launched Safety Center, designed to provide information … Read the whole story
Oban Digital, a 10-year-old U.K.-based global digital marketing agency specializing in local cultural nuances of digital audiences and ad platforms, will launch in the … Read the whole story