The Local Search Association released a white paper which estimates that of the total $36 billion to $70 billion annual co-op advertising dollars available … Read the whole story
It's been a looooong time coming, but Election Day is finally upon us, which means we can all settle down to watching the results … Read the whole story
comScore has been granted accreditation for its "sophisticated invalid traffic" (SIVT) detecting and filtering desktop and mobile Web traffic by industry watchdog, the Media … Read the whole story
I've used the phrase "survival of the fittest" in columns in the past. One of these columns ran again last week and sparked a … Read the whole story
Eighteen TV station groups amassed more than 80% of $31 billion in revenue in 2016, coming from over-the-air and online advertising revenue, retransmission consent … Read the whole story
Across the country, candidates for office at the state and county levels have been printing and distributing fake "newspapers" touting their positions and achievements, … Read the whole story
The&Partnership will set up an integrated network of dedicated hubs for Toyota in order to support the car maker's transition toward a digital-first model. … Read the whole story
Twitter -- parent company of what was thought to be the doomed video app -- is reportedly fielding offers from multiple suitors. News of … Read the whole story
Seasonal ads via BBDO and voiced by some of the season's hottest toys, including Trolls, FurReal Friends and Furby, highlight coupon deals and reinforce … Read the whole story
Teen Vogue is going from monthly to quarterly and investing in the magazine's digital, video and social content. The new print edition will debut … Read the whole story
It's the latest in a series of investments the agency has made in various brands and properties. Agency CEO Peter Ravailhe says the investments … Read the whole story
As the election comes to a close Tuesday, new data from data and email solutions provider Return Path and cognitive content marketing platform Persado … Read the whole story
Americans who display either a strong civic connection to their community or always vote in local elections are more likely to exhibit stronger local … Read the whole story
Scripps Networks Interactive posted higher-than-expected advertising for its fiscal third quarter. U.S. advertising grew 7% -- higher than the 4% to 5% projections. Scripps' … Read the whole story
Google and Apple's AI-driven digital assistants may have some competition with a new device from Samsung next year. Samsung just revealed plans to include … Read the whole story
Internal GMA documents showed it sought to shield members from negative perceptions and issued "talking points" advising them to deny funding the anti-labeling efforts. Read the whole story
Augmented reality ad platform Blippar, which built a visual search engine, announced Monday the release of its self-service suite of tools. It's launching out … Read the whole story