MediaDailyNews Editions for November 2020
MediaDailyNews - Monday, Nov. 23, 2020
Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
Acxiom Taps Cadent For Data Activation Across Advanced TV, Indexed Linear
Only Scrooge Would Say Humbug To Christmas Angel Dolly
If You're Among The 43% Losing Sleep, Have An Extra Helping Of Tryptophan This Week
A Startup Pays Consumers For Privacy-Compliant Data It Sells To Brands
Improving Agency-Client Relationships In The Post-Pandemic World
FTC Wants To Question Stephen Bannon Over Cambridge Analytica
MediaDailyNews - Friday, Nov. 20, 2020
Marketers Unveil Code Of Consumer Data Ethics, Literally
Horizon-TikTok Deal To Focus On Campaign Opportunities For Clients
YouTube Puts Ads On Non-Partner Videos, Sans Payment To Creators
How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead
GroupM Predicts The 'Big Shift' Likely To Shake Up Many Ad Categories
TV Must Retool Now: Lessons Not Learned By U.S. Automakers In '70s
'Online Video,' 'Conversion Funnel' Soar
New 'Saved By The Bell' Makes Me Wanna Screech
Pandemic Hasn't Led To Pent-Up Demand For Fall TV Shows
Jay Askinasi Rejoins Publicis Groupe As U.S. Growth Officer
'BuzzFeed' Acquires 'HuffPost,' Peretti To Run Combined Company
MediaDailyNews - Thursday, Nov. 19, 2020
It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'
Nielsen To Launch Identity Graph ID Measurement System In 2021
Brewer Lagunitas Taps Canvas WW As Media AOR
Amazon Set To Shake Up Pharma's $1.3 Trillion Universe
Segment-Of-One: Is Complexity Out Of Control?
CEO Switch At Novus Media As Rios Succeeds Murphy
WPP Agencies To Use Platform For Online Gaming Ads
How Has Covid Changed Consumers? GroupM Has A Map To Help You Understand It
Team Coco Leaves TBS For HBO Max: What's Left For Late Night?
Big Increase In Conservative Sites Publishing Fake News About Voter Fraud, Election
MediaDailyNews - Wednesday, Nov. 18, 2020
Dawn Adds Barter Media Independent Active International To Portfolio
This Just In... IPG Mediabrands Brings NewsGuard To U.S. Media Buys
Mediaocean Automates Local TV Pre-, Post-Buys
ANA: We're Still Mostly Caucasian, Especially At The Top
YouTube Launches Audio Ads, Music Lineups For Brands
Facebook Data Breach Settlement Moves Forward
Typos In Brand Messages Usually Mean Fraud, Security Firm Warns
A Third Of Marketers 'Clueless' About Apple's DFA Protocol, Most See Negative Impact On Mobile Ad Spend
Twitter Intros Fleets: Tweets That Disappear After 24 Hours
Twitter CEO Suggests Giving Users More Control Over Algorithms
Can You Guess How Many Instagram Influencers Live In Wyoming?
MediaDailyNews - Tuesday, Nov. 17, 2020
The Industry's Greatest Identity Challenge May Be How To Identify It
GroupM Finds Consumer Confidence Plummets During Pandemic
If It Quacks Like A Lame Duck, It's Probably Just For Quacks
Google Encourages Advertisers To Use Broad Match To Improve Performance
Mickey Mouse Outfit: A Tale Of Two Disneys
Cinemark Strikes Deal With Universal To Shorten Theatrical Window
Bob Guccione Jr. Returns To 'Spin' Magazine, 'Hungers For The Day' Of Social Media Attacks
MSNBC's Gratis Gap Product Placement: Steve Kornacki's Slacks
MediaDailyNews - Monday, Nov. 16, 2020
Mindshare Named 'Media Agency Of The Year' For Second Consecutive Year
OMD Awarded Media AOR For Georgia-Pacific's Consumer Brands
LinkedIn Reports Inflated Metrics, Led To Overcharges
It's No 'Bull': TV Has COVID Fever!
How Many Polls Does It Take To Screw In A Lightbulb?
Trump Allies Reportedly Eyeing Newsmax TV Acquisition
Covidgraphics: New Pandemic Segmentation Clusters Consumers Psychographically
'Amplified Intelligence' Accelerates: 'Copy,' Too
Turkey Fines Google For Online Search Dominance, Gives 6-Month Deadline To Make Changes
Citi Celebrates Transgender Awareness Week
DDB Worldwide Creates New Gaming Agency
Industry to Establish Ad Metadata Standards
What 2020 Election Polls Might Indicate About Consumer Research
Hyundai Partners With Spotify For Elantra Activation
MediaDailyNews - Friday, Nov. 13, 2020
ARF Acquires Marketing Science Institute
Facebook Must Face Lawsuit Over Ad Clicks From Fake Accounts
Deutsch On Trump: 'He's In Pre-Production' For His Next Show
The Donald Goes Dialing For Dollars
Performance Agency Tinuiti Adds Instacart To Offering
Morris Appointed Global Chief Equity Officer At Dentsu's Merkle
American Dreams Are Alive And Well On 'Bob Hearts Abishola'
What A CTV Future Will Look Like
ESPN Ends Daily News Coverage Of Esports, But Who Cares?
Deepen The Data In Gaming And Esports - Get To The Gamer
Dems Term Facebook, Google Political Ad Ban Extensions 'Voter Suppression' As Runoffs Loom
Disney Sees First Net Loss In Decades, Revenues Down 23%, Disney+ Subscribers Soar
MediaDailyNews - Thursday, Nov. 12, 2020
Need A Lift? The ARF Has A Guide For You
WPP Merges AKQA And Grey Into AKQA Group
AMC, Via Canoe, Launching First National Addressable Campaign Across Multiple Distributors
Welcome To My 'Parler,' Said The Spider To The Flies
Most Americans Believe Facebook, Other Digital Media 'Spy' On Them
Andrew Yang Backs Chrome Users In Privacy Battle Against Google
President-Elect Biden's Dominant Political Ad Spend Won 4 of 5 Battleground States
New York Is And Will Be Media's Future: Q&A With Media Lab's Steve Rosenbaum
Marketing, Media Pros Not Masters Of Their Tech Domains
Media Changes Its Role In Politics -- Immediately
'New Yorker' Fires Longtime Staffer Jeffrey Toobin After Zoom Incident
MediaDailyNews - Wednesday, Nov. 11, 2020
GroupM's Wieser On The Upside Of A Pandemic
IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
VaynerMedia Introduces 'Short Sprint' Consultancy Services
Nielsen Adding 55 Million Devices To Addressable TV Ad Measurement
IAB Disruption Summit Gets Disrupted By, You Guessed It, The Internet
Dentsu Restructuring Will Consolidate Hundreds Of Agency Brands Into A Handful
Netflix Tests Linear TV Channel In France
Google Battles Marketers Over Antitrust Claims
Dear United States: You Should Think Differently About Public Broadcasting
For CBS Sitcom, Anti-Police Protests Are No Laughing Matter
MediaDailyNews - Tuesday, Nov. 10, 2020
IPG Launches Mediabrands Content Studio, Taps UM's Gaul To Run It
Today Is The Deadline For Agency Of The Year Nominations
Dentsu, VidMob Agreement Focuses On Ad Content Effectiveness
NBCU Bows PayPal For One Platform Commerce
With Upfront Fallout, Questions About Connected TV, Cancellations Remain
Comscore In Talks With 'Anchor Investor' To Reduce Debt
Marketers Plan Even Greater Reliance On First-Party Data
NY Auto Show Shifts Again, Brands Plan Online Reveals In Lieu of Postponed LA Show
What Pandemic? S4 Capital Posts 'Whopper' Results In Q3
Alex Trebek: What More Can One Say?
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