And with such unrest, 39% would pause ad spending and tweak their creative, while 4% would cancel their fourth quarter ad spending altogether. Read the whole story
CEO: "We have such a moment here for our brands where more consumers are bringing them into their homes." Read the whole story
The audience of election night news coverage of this year's election fell 20% from the 2016 presidential election, although 2020 included both out-of-home and … Read the whole story
This partnership will combine iHeartMedia's SmartAudio platform that claims first-party listening data across its more than 270 million listeners by market, station and daypart, … Read the whole story
Analysts and network execs attribute the decline to sports TV competition overload from end-of-the-season NBA playoffs and finals and MLB's World Series. Through 8 … Read the whole story
The last week saw increased intent among brands for "lead-to-account matching." Matching new leads to existing accounts is a way to focus on customer … Read the whole story
Three bumblers are supposedly training for a colonizing mission to the moon, but will these three stooges ever get off the ground? Read the whole story
Brands are given more real-time control of their content-based ad units when distributed at scale. Read the whole story
The holding company has rebranded its Constituency Management Group of specialist marketing agencies. The unit is now called IPG Dxtra, which certainly rolls of … Read the whole story
A federal judge has rejected right-wing conspiracy group QAnon's request for a court order that would have required YouTube to immediately restore their videos. Read the whole story