MediaDailyNews Editions for February 2021
- MediaDailyNews - Friday, Feb. 26, 2021
- Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In January
- 2020 TV Ad Spending Falls 9%, Local Rises
- Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of Earthquake
- Holding Companies Put Some Numbers To 2020 Staff Reductions
- Brand-Related Topics Continue To Dominate Marketers' Attention
- Gaming Is Emerging As Next Dominant Tech Platform
- Nielsen Reports $35M Q4 Profit, Narrows Full-Year Loss
- Don't Stress Me Out With Your 'Stress'
- TV Gets Plus-Sized As Paramount+ Launches Next Week
- Google Sued In Washington State Over Political Ads -- Again
- Apple Privacy Settings Unlawful, Critic Tells Congress
- Pluto TV Launching MLB Channel
- AT&T Spins Off Video Business, Starts Separate Company Named DirecTV
- MediaDailyNews - Thursday, Feb. 25, 2021
- VaynerMedia Wins American Eagle Media Business
- COVID-19 Ads Peaked At Nearly A Fifth Of All TV Commercials In Q2 2020
- COVID-19 Changed The Advertising Playbook -- Now What?
- Ad Council Unites 300+ Participants For Largest PSA Campaign In U.S. History
- NBCU Expands Its Addressable Ad TV Universe With Charter Deal
- Mediabrands Adds Chief Growth Officer Role
- Peer Group: TV Countess Oprah Snares A Duke And Duchess
- Most Marketers Say Virtual Events Are Here To Stay, Budgeting More For Them This Year
- FTC To Tackle 'Dark Patterns'
- Google To Remove Showcase Shopping Ads
- Nielsen: Podcast Listeners Are Extremely Diverse, Highly Inclined To Act On Ads
- Antitrust Exemption Would Help Publishers More Than Australian Plan
- Adweek's Doug Zanger Jumps To The Martin Agency
- The&Partnership, m/Six Open Joint Los Angeles Office
- MediaDailyNews - Wednesday, Feb. 24, 2021
- IPG Mediabrands Rejoins Standard Media Index, Brings Pool To 100% Holding Co. Coverage
- The 'Real Story' Behind Facebook's Australian News Blackout, According To Facebook
- Mediabrands' Rapport Debuts Eco-Friendly OOH Signage
- Question For The Golden Globes: Why Bother?
- Firefox Unveils New Tool To Prevent Cookie-Based Tracking
- Which Came First, The Media Buy Or The Media Plan? Depends On Who You Ask
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
- The Crazy World Of Our Media Obsessions
- NFL Wants Crazy-Big Increases In Sports Fees
- 'Baltimore Sun' Moves To Nonprofit Status, Magnifies Broader Trend
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
- VidMob Raises $50 Million From Adobe, Shutterstock, Others
- MediaDailyNews - Tuesday, Feb. 23, 2021
- Facebook Drops Australian News Ban, Negotiates Payments, After Law Amendments
- Microsoft Emerges As Unlikely Ally To Publishers In Sharing Ad Revenue
- Microsoft Joins Coalition Of European Publishers To Mandate News Payments
- Google Ends Political Ads Pause
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
- YouTube Releases List Of 2020 U.S. Bumper Ads Leaderboard -- Top 6-Second Ads
- Zefr Adds Bed Bath & Beyond's Argyilan To Board
- Virginia Passes Privacy Law Backed By Tech Companies
- 'L.A. Times' Denies Report It Is For Sale
- Intersection Catches Boston Bus Stops Contract
- MediaDailyNews - Monday, Feb. 22, 2021
- NFL Looking For Massive Hikes In TV Rights Fees
- MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation
- Trust Surges For Brand Biden
- Like A Bully Stealing Lunch Money In A Walled Schoolyard
- House Bill Would Help Small Publishers Negotiate With Platforms: Report
- Could Facebook Send Big Checks To TV News Networks In The Future?
- CW's 'Superman & Lois' Proves Man Of Steel Is Indestructible
- 'Would MediaPost Give Goebbels An Award?' Great Question!
- Finding The Right Context: Is All Content Created Equal?
- What If We Turned Back The Clock On Media?
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers Disagree
- Zefr Adds Bed Bath & Beyond's Argyilan To Board
- Is Diversity More Than A Buzzword?
- Study Finds Industry Researchers Spend Less Than Half Their Time Researching
- Lawmaker Wants Twitter And Facebook To Crack Down On COVID-19 Anti-Vaxxers
- Vizio Ads Kicks Off New Frequency Media Tool For Brands
- MediaDailyNews - Friday, Feb. 19, 2021
- Facebook Emails Reveal Company Knew Of Inflated Metrics, Marketers Argue
- Trade Desk Surges 48% In Q4, Cites Walmart, CTV, Unified ID For Future Growth
- Can Do: Timely Tim Allen Show Celebrates American Ingenuity
- Facebook's Block On News Sharing In Australia Has Familiar Ring
- Chevrolet Launches TikTok Channel, Partners With Country-Trap Musician
- Brand Safety For CTV Comes First, Performance Is A Close Second
- 'Saveur' Kills Print Title, 'Delish' Starts Quarterly
- The Great Rebundling: Should Shopify Buy FedEx?
- The Customer Journey To Too Many Discounts
- WarnerMedia Has Slashed Thousands Of Agencies: Report
- A&G Seeks Client, Agency Support For 'Protect Our Press' Initiative
- Most Top Roku, Amazon Fire Apps Now Use IAB's Mobile Programmatic Fraud-Fighting Spec
- Roku Q4 Ad Revenue Soars, But Company Says Buyers' Linear Habit Remains Obstacle
- MediaDailyNews - Thursday, Feb. 18, 2021
- MDC Creates Holding Co. Media Role, Taps MediaCom's McGlashan To Fill It
- Omnicom Eyes Return To Growth By Q2 2021
- Facebook Cuts Off Australian News After Media Payments Law Passes House
- Is That A Couch In Your Pocket, Or Are You Just Glad To Stream Me?
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
- Nielsen Launches Identity Sync, New Global Attribution System
- Kevin James' 'Crew' Sitcom Seems Out Of Place On Netflix
- Obit: 'Big Fat Idiot,' Dead At 70
- Ad Price Inflation Resumes, 3% Rise Forecast For 2021
- Data Signals Rise Of The Robots, Reddit Too
- National CineMedia Strikes New Ad Inventory Management System Deal
- ANA Study Finds Only Half Of Ad Execs Plan Biz Travel This Year
- Publicis UK Acquires Octopus Group
- Voice Of The Customer As Media Strategy
- 3 Out-of-Home Myths to Overcome for the Rebound
- MDC Partners Accelerates Expansion Outside U.S. With New Affiliate Program
- MediaDailyNews - Wednesday, Feb. 17, 2021
- Ad Prices Forecast To Inflate 3% This Year
- News Corp. Strikes Global News Payment Deal With Google, Emphasizes Australia
- iHeart Acquires Triton Digital For $230 Million
- Univision's Virtual Upfront To Reveal 'Transformation'
- IPG Mediabrands Names New Global Communications Head
- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
- OAAA Announces Diversity Collective
- Review: 95 Series Worth Bingeing
- It's Always About The Economy: Q&A With SCS' Sean MacPhedran
- Dentsu Reports $1.37 Billion Impairment Charge For 2020
- Roku To Produce Original Shows, Films
- John Sculley's Zeta Global Appoints Chief Data Officer
- MediaDailyNews - Tuesday, Feb. 16, 2021
- ANA Finds Half Of Ad Execs Have No Plans To Travel/Attend In-Person Events In 2021
- Publicis Groupe Elevates Lin To Chief Digital Officer
- Nigel Morris, Rob Norman 'In-Play' Again: Join Gaming Ad Startup
- Social Platform Parler Returns Online
- In New Year, COVID Is Less Prominent In Prime Time
- Lincoln Project Pauses Fundraising Amid Harassment Scandal
- Arizona, North Dakota Mobile App Laws Could Have Major Implications For Developers, Apple, Google
- Huffington Post And Yahoo Defeat Carter Page's Defamation Lawsuit
- Auto Event Cancellations, Reschedulings Continue
- MediaDailyNews - Monday, Feb. 15, 2021
- In Digital World, Nothing Can Be Said To Be Certain Except A Push For Ad Taxes
- Maryland Legislature Overrides Veto, Enacts New Digital Advertising Tax
- Horizon Next's President On The Future Of Metrics, Measurement
- How To Buy An Insurrection
- Kenan Wins, But His New Sitcom Is One Big Cliche
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
- Analyst: Disney+ To Surpass Netflix In Subs By 2026, Driven By Hotstar
- vMVPDs' 2020 Trends, In Six Charts
