NewsMediasmith, an independent digital agency based in San Francisco, has pulled out of the 4As, citing the trade association's failure to support the Association of National Advertisers' media-buying transparency recommendations. … Read the full story by Joe Mandese
NewsIn an effort to put more teeth into its so-called media "transparency" initiatives, the 4As today called on its members to put the association's principles into practice, not just treat … Read the full story by Joe Mandese
NewsThe Tokyo-based holding company is still investigating but said some of the faulty transactions appeared intentional and others were due to 'human error." So far all of the transgressions appear … Read the full story by Steve McClellan
- News
The need for greater transparency and accountability hit the advertising industry Friday after Facebook confessed that it miscalculated how long site visitors watch video ads and Dentsu admitted to overcharging … Read the full story by Laurie Sullivan
- Commentary
Is there a Facebook emoji that shows an exec with egg on his face? Maybe there ought to be. Facebook just admitted it wildly overestimated the time spent on ads … Read the full story by P.J. Bednarski
NewsWhen it comes to managing their digital campaigns, marketers increasingly face a Hobson's choice. They want greater transparency and access to data about the consumers they are trying to reach … Read the full story by Joe Mandese
- News
Agencies are calling for increased transparency around ad buys and time spent with media following Facebook's and Dentsu's admission of miscalculation of metrics. Read the full story by Laurie Sullivan
NewsYahoo says a "state-sponsored actor" was behind a massive data breach that resulted in half a billion compromised accounts. Read the full story by Wendy Davis
NewsInternet analytics company comScore said it has restated its financial results for the past three years. News of the restatement pushed up comScore's stock around almost 4% to $31.28 in … Read the full story by Wayne Friedman
NewsThe role was previously unfilled and Irwin Gotlieb remains global chairman of the unit while Dominic Proctor, who has been global president is stepping down from that role but will … Read the full story by Steve McClellan
NewsThe hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That's among the top findings coming out of the … Read the full story by Joe Mandese
- News
According to a new Ooyala study on second-quarter video usage released Wednesday, mobile devices now account for 51% of all online video views -- up 15% from 2015, with a … Read the full story by Philip Rosenstein
- Commentary
As the proprietor of this feature, I have only two responsibilities -- typing and opening email. Twice a year the latter yields the former -- and, sigh, it is never … Read the full story by Bob Garfield
- Commentary
At last count, next week's navel-gazing Advertising Fest in New York consists of 126,543 ways to kill an hour of your time listening to people who really are no smarter … Read the full story by George Simpson
- Commentary
For anyone in the CPG industry still unclear about the power of direct-to-consumer models, Unilever's July purchase of Dollar Shave Club for $1 billion in cash was a deafening trumpet … Read the full story by Josh Engroff
- Commentary
Hot on the heels of brands vowing better ads to tackle an ad-blocking crisis they did not create, we now have creatives doing exactly the same. Read the full story by Sean Hargrave
- News
The Federal Communications Commission's newly revised plan to enable consumers to watch pay-TV without cable boxes could boost piracy, according to the Association of National Advertisers. Read the full story by Wendy Davis
CommentaryHere comes CBS with a new "MacGyver," perhaps banking on the nostalgia of Millennials who seem to take to remakes of TV shows of their childhoods like flies to honey. Read the full story by Adam Buckman
NewsSmart TV manufacturer Vizio is asking a federal judge to dismiss a lawsuit alleging that the company violated a federal video privacy law by sharing information about consumers with ad … Read the full story by Wendy Davis
CommentaryOne thing I have never understood: Why do we care so much who wins an Emmy Award (or an Oscar, Grammy or Tony)? Take last night's Emmys, for example. Read the full story by Adam Buckman
- Commentary
"Should I do it?" "Should I do it?" "Yes, yes," the TV audience responded, as the Republican contender for President waved the crisp white papers holding his medical information over … Read the full story by
NewsAfter winning the Coty business last year Publicis Media and its agency Zenith have been selected to handle all of the Procter & Gamble brands that are joining Coty as … Read the full story by Steve McClellan
NewsHorizon will be responsible for media planning and activation across all channels in the U.S., including TV, radio, digital, print, and out-of-home. The shop will work with creative agency JWT, … Read the full story by Larissa Faw
- Commentary
Have you heard of Rule 40? It is a rule instituted by the International Olympic Committee (IOC) that regulates the rights of official sponsors and partners, and severely limits what … Read the full story by Maarten Albarda
- News
Top tech giants, including Google and Salesforce.com, are reportedly eyeing Twitter. The troubled social network is presently in talks with several suitors. Ad agencies are increasingly bypassing the platform in … Read the full story by Gavin O'Malley
