MediaPost Weekend Editions for February 2019
MediaPost Weekend - Saturday, Feb. 23, 2019
Number Of Indispensable Brands Falls To 23% Worldwide, 'Meaningful' Content Rises
We Are All Frauds: The Way We Advertise Does Not Work (Says Havas)
Newspapers Reap Windfall From Netflix Oscar Spending
Duke Star's Nike Basketball Shoe Disassembles On National TV
U.S. Ad Spending Starts 2019 On Down Note, 3% Decline May Be First January Decline Ever
Ad Industry Pushes California Lawmakers To Ease Privacy Law
Lauren Hanrahan Appointed CEO Zenith US, Moxie and MRY
Do You Know How The 'Black Boxes' In Our Industry Work?
FTC Urged To Investigate Facebook For Duping Children
Oscar Hosting Is So Complicated, No One Wants To Do It
ABC Sells Out Oscars: $2.6 Million For 30-Second Ads
Left Wins Midterms, Media Trust Too
Nigel Morris Departing DAN After 26 Years
WPP, Google's Waze To Collaborate On Retail Campaigns
Derided By Kimmel Last May, ABC Show Gets Post-Oscar Premiere
YouTube Changes Penalty System After Pedophilia Flap
Influencer Marketing's Downward Ethical Spiral
Congress Urged To Ban Use Of Big Data To Discriminate
Hundreds Of Android Apps Found To Serve Invisible Ads
The Oscars: No Host, But Lots Of ABC On-Air Promos
Mastercard Hopes You Like The Sound Of Using Its Card
Finally, A Use Case For Blockchain
Digital Ad Revenue Tops $26B In Q3 2018
Verizon Ads During Oscars Tell Some True Stories
Horizon Launches Performance-Based Agency
Senators Want FTC To Scrutinize Facebook Over 'Friendly Fraud'
The Oscar Viewers Watch For The Show - And The Ads
Global Ad Consensus Remains Unchanged, But Check Out WARC's Digital Forecast
'Jeopardy!' Is Jarring When Game Gets Gimmicky
In New Digital-First Strategy, Calvin Klein Tries TikTok
Facebook Accused On More Privacy Violations, Investigations Underway
Nielsen Buys Sorenson, Accelerates Addressable Ad Business
MediaPost Weekend - Saturday, Feb. 16, 2019
Digital Ad Revenue Tops $26B In Q3 2018
Congress Urged To Ban Use Of Big Data To Discriminate
If Your Strategy Isn't About Data, You're Already Behind
IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models
D2C Brands Are Not Your Father's Marketers -- Not By A Mile
Google Rallies Advertising Industry At IAB Summit To Stop Fraud
'Blockchain' Most Overrated, 'Transparency' Most Important Words Of The Year
Finally, A Use Case For Blockchain
AI Projected To Be The 'Word' Of 2019, 'Transparency' Dominates 2018
Bojangles', Red Lobster Mark NBA All-Star Weekend With Fun Promos
America The Sad: 'This Is Us' Reveals Nation Of Weepers
Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except Vigilance
FTC Retains Current CAN-SPAM Rules
Lee Clow Retires
Sir Martin Sorrell -- A Look Inside The Man And S4 Capital
Sorrell: 'Underestimate Microsoft At Your Peril'
Changing Of The Guard At Omnicom Media Group NA
Reality Vs. Meta-Reality
YouTube's Long Game: To Become A Bit More Like Google
Reddit App Install Ads Added To Advertising Lineup
Grammys Pulls 20 Million Viewers, $95 Million In National TV Advertising
Horizon Teams With Captiv8 To Battle Influencer Fraud
Dentsu Aegis Network Now Contributes 60% Of Dentsu's Total Business
Coca-Cola Launching First Trademark Flavor In More Than A Decade
Senator Klobuchar Launches Presidential Bid With Calls For Online Privacy, Net Neutrality
Supreme Court To Consider Citizenship Question On Census
Consumers Yawn At V-Day; Jewelry Loses Shine
Apple's 'Netflix for Magazines' Is Terrible for Publishers
Spotify Pays $337M For Gimlet Media, Anchor FM
MediaPost Weekend - Sunday, Feb. 10, 2019
The Path Retaken
Advertisers Line Up To Perform During Grammy Awards
Enquiring Minds Have To Go
NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'
Revive Kombucha Prints Rolling Stone Insert On Blotter Paper (Minus The LSD)
State Of The Union Speech Was All Upside For Trump
Tuesday's State Of The Union Address Ranks As 7th Most-Watched
A Convenient Falsehood
Amazon Business Quietly Expands Ad-Targeting Tests
IAB Releases Newfronts Schedule, Adds Vudu
Publicis Groupe Stock Takes Another Tumble In Wake Of Weak Results
Advertising Coming To Connected Shelves In Grocery Stores
Traditional TV Super Bowl Viewing Takes A Hit
Memo To Sponsors: Please Can The Sad Super Bowl Spots
Marketing Vs. Advertising: Making It Personal
Supreme Court Could Decide Battle Over Robo-Texts
Late-Night Rivals Stick Up For Noah In Odd Ad Campaign
6 Advertising Challenges To Resolve -- And 1 Cause To Address
Wall Street's Wieser Returns To Madison Avenue, This Time At GroupM
MediaPost Weekend - Sunday, Feb. 3, 2019
Super Bowl Is TV's Last Big Show
Super Bowl Brands Hold Back Pre-Ads/Message Content
This Year, Spirits Brands Are In The Super Bowl Race
The Super Bowl's Retail Effect: $81 Per American Consumer
Super Bowl Streaming Viewership Poised To Surge
Comcast Lines Up Voice Commands For Super Bowl
M&M's Most Biometrically Engaging Super Bowl LIII Teaser Ad, So Far
Online Views Of Super Bowl Content Highest In 5 Years
Bubly Unveils SB Ad Playing On Michael Buble's Name Confusion
Yahoo Sports Creates Activations Around Super Bowl
OK, Really My Last Super Bowl Column (I Promise) Plans Super Bowl Social Campaign
Devour Releases 'Porn'-Less SB Ad Version; Raises Issues With Real Porn-Site Ad Buy
ANA Suffers Phishing Attack, Possible Theft Of Data
Ad Industry Warns Of 'Negative Impact' From California Privacy Law
CPB, Brandzooka Launch Ad Testing Site
eBay Cites Advertising As A Way To Improve Revenue
All That's Good In Advertising Today
Study: Performance-Based Agency Pay On The Rise
Hulu Partners With Charmin, Coca-Cola To Test Pause Ads
Trump Interview, Speech Add Up To One-Two Presidential Punch
Apple News Boosts Readership To 85 Million
Amazon Ad Outlook Upgraded By Billions
Reddit Jumps Into Pay Per Click, Performance Advertising
First Reddit, Now Quora For Search Marketers
Skittles Releases Broadway Musical Teaser Video
News Bias, Fake News, False Equivalency, And The Problem With Anonymous
Douglas Rushkoff: Battle of Humans Vs. Technology
How -- And Why -- A 'Walled Garden' Will Help OpenX Optimize The 'Open Web'
Penske Media Buys Remaining Shares Of 'Rolling Stone'