MAD Agency Daily Editions for March 2021
MAD Agency Daily - Wednesday, March 31, 2021
Laura Wimer Departs Mekanism For FCB NY
WFA Releases Guide Aimed At Fostering DE&I In The Creative Process
Facebook Launches Global Media Agency Review
Vice's Virtue Acquires Consultancy Pltfrmr
Talon, Hivestack Form North American Alliance
Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
Dentsu's Story Lab Writes Next Chapter: Ups Boxall, Paraskakis
GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains Resilient
Jollibee Names D&G U.S. AOR
MAD Agency Daily - Tuesday, March 30, 2021
Publicis Groupe Deal Rumors Heat Up Again
Omnicom Shareholders To Vote On Political Contributions Reporting Requirement At Annual Meeting
GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
Ad-Tech Firm TripleLift Acquired By Private Equity Firm
P&G Widens The Screen On Content
Volkswagen Aims To Change The World
Why GroupM's Wieser Is Feeling So Stimulated
Agencies Have Their Sights Set On Their Targets -- Audience, That Is
RSA Films Vets Set Up New Production House
MAD Agency Daily - Monday, March 29, 2021
Agencies Continue To Support Women With Advocacy Projects
Code and Theory Overhauls Commonwealth Fund
Create Not Hate Scores Music Award Show, Young People Participate In Campaign
Sibling Rivalry Adds West Coast Director
Road Runner Announces Siemens Deal
New Agency Will Provide Digital Services And Legal Help
ANA Plans 'Hybrid' Masters Of Marketing Conference
Ikea Hires Agency Veteran For Chief Creative Officer
MAD Agency Daily - Friday, March 26, 2021
S4 Capital Continues Its Success, Credits "Whopper" Clients
Blue Chip Wins Splenda Business
OMG Names Porritt New U.S. DE&I Lead
Canvas Worldwide Names New CIO
Pump & Pantry Taps Elvis Impersonator To Sing For Signups
Children's Healthcare Atlanta Calls In The Pros
Microsoft Ad Suggestions Offers Auto-Apply
News Corp. To Acquire 'Investor's Business Daily' For $275M
Study: Small Businesses Cut Marketing During Pandemic, Most Say They Had To Pivot
Univision Streamer PrendeTV Launches With 10 Sponsors
Why Brands Need To Do More When Marketing To Hispanics
MAD Agency Daily - Thursday, March 25, 2021
Fortnight Collective Adds New Ex-CP+B Creative Lead
KeyBank Opens Doors To Financial Success
Fisher-Price Sees Possibilities In Hoses, Ironing Boards
Light+Co To Straighten Up Stationery Brand Crane & Co
CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
The Gate NY Names New President
In Its First Campaign, Lily's Sweets 'Reimagines' The Chocolate Experience
Former Havas Media Chief Kinsella Joins Board Of Programmatic Startup
ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On Ads
MAD Agency Daily - Wednesday, March 24, 2021
Lincoln Project Releases Report Detailing Strategy, Finances
Connelly Partners Acquires Content Agency VRX Studios
Direct Agents Raises Money To #StopAsianHate
Stagwell Group Unveils Influencer Platform Koalifyed
Krispy Kreme Spreads 'Sweet Support' To Vaccine Recipients
Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
McKinney's New Food Trends Report
Hanes Gets Quirky With Hans
DNA Taps Dobson For New Media Role
MAD Agency Daily - Tuesday, March 23, 2021
U.S. Ad Economy Contracts 7.3% In February
The Many Taps Justis To Lead Creative, Design
Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
IAB Pushes Out AR Guide To Accelerate Immersive Advertising, Camera Strategies
H Code Forms Exclusive Partnership With Grupo Vocento
New Ad Challenges Corporations To Take A Stand
Ad Agency In Partnership To Rank Content For Social Bias
Isabella Gomez Newest Celebrity Voice For Smokey The Bear
MAD Agency Daily - Monday, March 22, 2021
4As Report: Agencies Stepped Up In Times Of Trouble
Zenith Forecasts Telecom Ad Spend Will Grow 4%-Plus Annually Through 2023
Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Ogilvy Wins Global Creative Duties For Absolut Vodka
How Marketers Can Exploit The Past Year's Turbulence To Optimal Advantage
Do You Want To Be A 'Titan Brand'? Then You'd Better Read Dentsu's New Report
Ad Council Enlists Pharmacies In Latest Vaccine Awareness Spots
MDC Details 2020 Staff Cost Reductions
Olympics To Bar Spectators From Overseas
D&G Bolsters Strategy, Creative Teams
MAD Agency Daily - Friday, March 19, 2021
Thesis Launches Social Mobility Network
NFL Strikes $100B+ Rights Deal, Amazon To Stream 'Thursday Night Football'
2 Creative Veterans Launch Denver-Based Agency Good Conduct
AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Spending And Sending: How Brands Changed Their Email Strategies During COVID-19
Our Work In Stopping Racial Hatred And Violence Is Only Just Beginning
Dentsu Looks At Evolving Consumer Trends To 2030
Momentum WW Elevates Two Senior Marcoms Leaders
VMLY&R Win EmblemHealth AOR
MAD Agency Daily - Thursday, March 18, 2021
Mediahub Bulks Up U.S. C-Suite, Elevates Corcoran to CEO
Chuck Studios Adds New Culinary Strategist
Martin Agency, W+K Leaders Named To The One Club Board
Hudson MX Unveils Cloud-Based Media Accounting Platform, Says It Will Transform The Ad World
Mondelez: Empathy Is The New Personalization
Amobee, InfoSum Partner On Alternative ID Solutions
Report: Burnout Is High But For Now Most Americans Don't Want To Switch Jobs
Tullamore D.E.W. Shakes Up St. Paddy's Day With Influencer Campaign
Specialist Works Installs Mental Health Expert
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