Road Runner Announces Siemens Deal
- by Larissa Faw , March 26, 2021
Siemens is entering an agreement with digital OOH Road Runner Media to install rear-facing Road Runner digital media panels on technicians’ vans across the country.
The digital screens feature oversized digital brake lights and a turn indicator, while also having the capability to display public service announcements and advertiser messaging. The company expects to have 1,000 screens activated on vans used by service technicians by the end of the first year of the contract.
Siemens had been piloting Road Runner’s network on 16 vehicles in
three markets during 2019 and 2020.
