• by Larissa Faw , March 24, 2021

Crane & Co is appointing Light+Co as the stationary brand’s agency of record for creative and media. The New York-based agency is responsible for introducing Crane’s new brand foundation as it celebrates its 220th year in business. Their first work will launch this spring with a focus on new products and occasions.

This new relationship came through previous connections. Crane’s current senior director, marketing Laura Steele formerly worked with Light+Co for several years in her role as director of global marketing at Steinway & Sons pianos. The agency served as creative and media AOR for the piano company and relaunched the brand after a 40-year hiatus from advertising.