MAD Agency Daily Editions for January 2022
MAD Agency Daily - Monday, Jan. 31, 2022
Ocean Media Lands Media Account For Cryptocurrency Platform iTrust
Frank's RedHot Serves Up Saucy NFT Spoof
What is Love? Ask Alexa
U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
Hyundai Brings Back Jason Bateman In 'Super Bowl-Worthy' Campaign
U.K. Saw Strongest-Ever Ad Market In 2021: Report
The Live Commerce Opportunity Ahead Of Us
NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual Assets
How The Media Destroys Trust -- And How We Can Build It Back Up
Brendel, The 'Good Wine,' Takes Snootiness Out Of Wine Marketing
Tamsedge Promoted To Chief Client Officer McCann Europe, UK
MAD Agency Daily - Friday, Jan. 28, 2022
MAD About Morrison: Former MAD Mag EIC And His Crew Team With The Idea Integration Co.
Publicis Media Forges Programming Alliance With Crackle Plus
Havas Media Group Named U.S. Media AOR For Edgewell
Hill Holliday Taps PHD's Narasimhan For Top Strategy Role
Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
Ad-Spend Forecasts Show Return To Normal, Digital Maturation
MAD Agency Daily - Thursday, Jan. 27, 2022
Adcolor Study Highlights Obstacles To Ad Industry Progress On DEI Front
Digitas Promotes 4 Senior Executives
AT&T Taps Moore, Kunis (But Not Kutcher) For Super Bowl Spot
Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV Platform
Now A $15B Ad Business, Microsoft Solidifies Position In Digital's 'Big 4'
Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
WFA Reports Showcase Diversity Efforts Throughout Marketing Industry
Medical Technology Firm Hologic Using Big Sports Platforms For First Consumer Ad Campaign
S&P Global Selects Joan As Lead Global Agency
MAD Agency Daily - Wednesday, Jan. 26, 2022
Dentsu Revises Outlooks Upward, Last Of Big 4 To Boost Industry's Consensus
Dawn Enlists Monday Talent To Support Members' Recruitment, DEI Efforts
ANA Launches Agency Training Program
Groupon Wants You To 'Party Like A Player' At Gronk's Place
Twitter Adds Free Performance Ad Tools To Woo Advertisers
Bashful About Beijing: Brands Tiptoe Toward Olympics
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Bulchandani Elevated To Global President At Ogilvy
Sam's Club Preps First Super Bowl Spot
Papa Murphy's Launches 'Together We Pizza' Campaign
MAD Agency Daily - Tuesday, Jan. 25, 2022
Kohl's Puts $240 Million Media Account In Review
Observatory Promotes Shields-Shimizu To President, COO
Laurel Cutler, Woman Who Excelled In 'Mad Men' Era, Dies At 94
Dentsu Retires Gyro Agency Brand, Merges It Into Merkle B2B
ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
Which Brands Will Thrive In The Metaverse?
P&G Boosts Media Airings By 14% To Lead Top 100 Ranking
Super Bowl Advertisers Have An Advantage With NFL Audiences
How Do You Eat Mixed Nuts? Planters Wants To Know
DieHard Batteries Launches New Campaign Showcasing Brand's Reliability
MAD Agency Daily - Monday, Jan. 24, 2022
Horizon Combines Chief Marketing And Equity Roles, Taps Essence's Smith-Wilson To Fill It
Unit9 Group Launches Metaverse Advisory Dept
Havas Group Acquires Control Of Spanish PR Agency Tinkle
OOH Specialist Project X Media Unveils Revamped Client Portal
Texas AG Sues Google Over Radio Endorsement Ads For Pixel 4
Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
How Pro Bono Work Boosts Creativity
WFA Issues Media Planning And Buying Diversity Guide
Young & Laramore Promotes Tom Denari to CEO
MAD Agency Daily - Friday, Jan. 21, 2022
Stagwell Closes Kitchen, Folds It Into MMI
Empower Taps OMD Alum Brett Mowry For SVP Intelligence Role
Wunderman Thompson Appoints First NA Chief Data Officer
Busch Light Highlights Ice Fishing Cans With Shanty Push
SI Swimsuit Puts Its Money Where Its Model Is: No, Not That Model, A Far More Progressive One
Most People Are Open To Ad Targeting Based On Their Media Habits
Nick Tran Out As TikTok's Global Head Of Marketing
Diageo Media Chief Massey Named Co-Chair Of WFA Media Forum, Board
Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Why CMOs Should Explore Data Unions in 2022
Vella Challenges Women to Prioritize Sexual Health in 2022
MAD Agency Daily - Thursday, Jan. 20, 2022
Fig Promotes Deevy, Adds Creative, Design, Strategy And Production Hires
M&C Saatchi CFO Resigns Amid Takeover Battle
Essence Global Promotes Irwin To Chief Operating Officer
Out With The Ox, In With The Tiger As Panda Express Gamifies Lunar New Year
Sikorski Promoted to Global CEO At McCann Production Unit Craft
Survey: U.S. Ad Buyers Bullish On YouTube, Amazon, TikTok
New Bill Would Outlaw Most Forms Of Behavioral Targeting
MAD Agency Daily - Wednesday, Jan. 19, 2022
UM Taps Publicis' DeMiero As U.S. CEO, Lewis Promoted To Global CMO IPG Mediabrands
Traction Adds LinkedIn Marketing Solutions To Client Roster
'Playtime Is Over': Aliens Signal Trouble In New Samsung Ad
Edelman Finds 'Vicious Cycle Of Distrust,' Puts Onus On Businesses, Brands
Starcom Offers On-Ramps To The Metaverse, Albeit Via Podcasts
U.K. Reportedly Prepping Ad Campaign Against Messenger Encryption
Consumer Adoption Of Voice-Powered Media Is Forecast To Grow
Report Finds Chinks In Amazon's Armor, Opportunities For Retailers
Publicis Health Acquires BBK Worldwide
Few Consumers Think Brands Know Them Well, Merkle Study Finds
MAD Agency Daily - Tuesday, Jan. 18, 2022
Trade School Promotes Franconi To President
It's Tax Season -- And H&R Block Is 'Here To Help'
Mediaplus Commits To Americas Growth, Adds Client And Strategy Chiefs To NYC Office
GSK Rejects Unilever Bids For OTC Biz
A King's Ransom? The King of Beers Offers $1M To Sweepstakes Winner
Considering Working With B2B Influencers? Read This First
Sorrell's S4Capital and Stanhope Capital Group Launch New Venture Capital Fund
Hinerman Promoted to Chief Information Officer At IPG
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