Mobile Marketing Daily
Tuesday, May 18, 2010
  • Virtual Zippo Lighter 2.0 Grows A Business Model

    What's a Zippo?" my daughter asked as I pulled out the promotional lighter the iconic company sent me months ago. "Nothing that would interest … Read the whole story

  • Google's Transition From Search To Tech Company

    Google is a technology company. This doesn't mean it will abandon search. But after 20 years in technology and marketing, I know the signs … Read the whole story

  • Google's Eric Schmidt Sheds Light On Security, Search, AdMob, China

    Google could announce this week that it will move SSL encryption implemented in Gmail to other services such as search. During the company's annual … Read the whole story

  • ESPN Creates Ad Agency, Greater Collaboration With Marketers

    ESPN is forming an in-house ad agency: ESPN CreativeWorks. Among its goals is crafting co-branded vignettes with marketers, as well as spawning promotions that … Read the whole story

  • Google Makes Bid For VoIP Co. Supporting Yahoo, AOL, Baidu

    Google said Tuesday it has made a $68 million offer to acquire Global IP Solutions Holding, an Internet voice and video company. The deal … Read the whole story

  • ESPN Launches Local Sports Apps For iPhone

    ESPN Tuesday introduced five sports and news applications for the iPhone and iPod touch targeting five cities: Dallas, Boston, Chicago, Los Angeles and New … Read the whole story

  • Verizon Leads In Data Revenues

    In their latest quarterly reports, U.S. telecom giants Verizon Wireless and AT&T; both highlighted that mobile data revenues had climbed to about one-third of … Read the whole story