Brands would be a lot better off if they gave us things we liked rather than trying so hard to get us to like them. Heineken's new movie pitch contest … Read the whole story
Who won which Oscar, last night? Who cares? On Twitter -- the country's de facto conversation pit for live events and happenings -- McDonald's, … Read the whole story
Do we really need to wait for a next-generation Apple TV for true innovation in TV interfaces? Set-top and streaming boxes seem to be … Read the whole story
Android extended its dominance from smartphones to tablets in 2013, ending the year with a 62% share of the market, according to new research … Read the whole story
With consumers multi-tasking on a variety of device types and consuming all kinds of media, brands should build digital experiences that bridge the gap … Read the whole story
Apple on Monday announced the launch of CarPlay -- a new system that enables drivers to use their iPhone hands-free through a vehicle's in-dash … Read the whole story
TV broadcasters' arguments against Aereo could end up setting back cloud computing, a coalition of trade groups and the Center for Democracy & Technology … Read the whole story
Ellen's selfie taken with a Samsung phone went viral, topping 900 Twitter mentions per minute during the staging of the shot, according to analytics … Read the whole story
Retailers seek to drive mobile shoppers to their stores while those consumers have different ideas on how they want to use their smartphones once … Read the whole story
"We all romanticize about how our predecessors lived," notes Via creative director Amos Goss. "While we may not want to get rid of our … Read the whole story
Have you bought anything with your mobile phone, yet, and how many taps (yes, taps) did it take you to make the purchase? A … Read the whole story
InPowered, which helps advertisers turn trusted third-party content about their products or services into native ads, is opening up its platform and making many … Read the whole story
This is only the fourth time in which the phrase "cross-device retargeting" has appeared in a MediaPost story. Think that's low? A week and … Read the whole story