Taking a big leap forward, this week Instagram is finally offering some sophisticated targeting capabilities to advertisers, as well as expanding its ad program across more than new 30 countries … Read the whole story
The maker of the ad-blocking software Adblock Plus released a version Tuesday for mobile iOS browsers, one day prior to similar news expected from … Read the whole story
Ad blocking will hardly kill advertising; it's what drives the Internet. Yet, the rise in ad blocking is a sign that advertisers need to … Read the whole story
TestBird, a Chengdu, China-based mobile tech company, announced that InMobi, a mobile advertising company based in India, has fully integrated with their analytics service. … Read the whole story
Facebook is looking to secure its domination of mobile advertising with a slick new format that allows users to interact with several layers of … Read the whole story
Although digital TV advertising dollars are growing for the TV networks, that won't help an overall slight decline in national linear and digital TV … Read the whole story
Verizon today began the soft launch of its "mobile-first social entertainment platform," called Go90 that offers content from several cable and online sources to … Read the whole story
Rejecting objections by trade groups, the FTC has finalized a deal requiring retail tracking firm Nomi to promise that it won't in the future … Read the whole story
With an eye on mobile, NASCAR says it is also launching its first-ever "Join the Battle" app, which has interactive Chase content. The app … Read the whole story