Snapchat is killing it. The app is currently enjoying 6 billion video views a day, sources tell the Financial Times. If accurate, that's up by about 300% since May. What's … Read the whole story
Stanza, a company that helps organizations connect with their audience's calendars with "add-to-calendar" buttons, released data today from partnerships with the Denver Broncos and … Read the whole story
We are emotional beings who act on feelings more than offers, as John Lewis proves once again. Read the whole story
Among other benefits, Facebook's mobile transformation has given marketing partners more ways to track consumers. Running with that theme, the social giant is adding … Read the whole story
Now that nearly 60% of the U.S. population owns a smartphone, there are more consumers with the means to shop from their mobile devices … Read the whole story
As Apple and Android Pay programs start to come into vogue, many retailers are starting to think about how that technology can tie into … Read the whole story
Social media marketing has become an essential component of every marketer's strategy as people look to their newsfeeds, YouTube, and Twitter stream for engaging … Read the whole story
"It's a very empowering campaign [about] putting the control back in the hands of everybody," Daniela Campari, SVP of marketing at the American Cancer … Read the whole story
To participate, consumers take a toast-themed photo or short video of themselves and post it to JD's Instagram account (@JackDaniels_US) using #ToastSinatraContest, between Nov. … Read the whole story