It's called the Advertising Confidence Index, but perhaps the name should be changed since the industry is anything but confident. Read the whole story
TNN's Subscribers, Ratings, Rankings, Nick News Read the whole story
Barely a month after issuing voluntary guidelines for new Interactive Marketing Units, the IAB has found that an increasing number of sites and portals … Read the whole story
The majority of consumers understand what interactive TV is and are willing to upgrade from analog to digital cable, or switch between cable and … Read the whole story