New details have emerged concerning LiveStation, the peer-to-peer Web TV service being readied by Microsoft and Skinkers, a British software developer. Read the whole story
Today's teachable moment in Internet advertising has a name, Terry Semel, and it is the most recent in a series of lessons describing the … Read the whole story
In-game advertising will be a nearly billion dollar industry by 2011, according to a new report from the Yankee Group. Globally, the in-game ad … Read the whole story
Internet ratings site Quantcast has added video and widget measurement services to capitalize on the rapid profileration of both. Read the whole story
Debra Aho Williamson, author of eMarketer's Word of Mouth Marketing report, cautioned that advertisers who focus only on using online media to reach the … Read the whole story
Warner Premiere, the direct-to-DVD division of Warner Bros. Entertainment, and Alloy Media + Marketing's SugarLoot have launched an online casting call for "The Clique," … Read the whole story