Rocket Fuel has begun to use offline purchase data from Nielsen to power campaigns for brand marketers online. Richard Frankel, president of Rocket Fuel, … Read the whole story
In a move that may signal a new direction for the venture capital backed media buying processing firm, MediaBank has hired online exchange veteran … Read the whole story
Springo will release an iPad application this month allowing consumers to visually navigate the Web. The company already offers a Web site and Firefox … Read the whole story
Aiming to keep pace with rivals like Foursquare and Gowalla, location-based service Loopt has launched a new game-oriented loyalty program that rewards consumers for … Read the whole story
Google has been experimenting with trending topics and personalization on Google News, and MediaPost got a look at the proposed layout Friday. The Mountain … Read the whole story
Casual online games can improve cognitive function in people who play them, according to the preliminary results of new research from East Carolina University's … Read the whole story
Rather than discourage site visitors from "cutting" its content, iVillage is using the activity to demonstrate strong user engagement. IVillage knew that visitors were … Read the whole story
With Android rapidly spreading across mobile phones, it only makes sense Facebook would want to give developers tools to incorporate its social features into … Read the whole story