Ask.com will announce Monday the acquisition of nRelate, an early-stage content discovery company, to further its content marketing and recommendations strategy. The deal lays … Read the whole story
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KOHLER, Wisc. - The answer was all around them. Five panelists sat onstage considering the problem: "Proving Social ROI to the CFO." The occasion … Read the whole story
KOHLER, WISC. - Programmatic-buying of online display ad inventory has developed a reputation for being a way for performance or direct response oriented advertisers … Read the whole story
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It's one thing to make a video game, another to sell it. If you do both, and blow up the games publishing model while … Read the whole story
The cost to acquire app users fell in May, even as the number of downloads increased nearly 14%, according to the latest data from … Read the whole story
A consumer who sued Yahoo's Interclick ad network for allegedly using "history-sniffing" technology withdrew her lawsuit this week. In at least some cases, Interclick … Read the whole story
In the absence of standardized metrics, a new Forrester report outlines strategies for piecing together different data sources to effectively track mobile campaigns. The … Read the whole story
As part of yet another restructuring effort, AOL is recasting its CFO, Artie Minson, Jr., as Chief Operating Officer. In his new role, Minson … Read the whole story
LinkedIn has begun testing display ads in its recently introduced iPad app, marking the professional network's first step toward monetizing its rapidly growing mobile … Read the whole story
Pivotal Research Group, the media and communication research company, has lowered its organic revenue growth estimates for WPP, Omnicom and Interpublic Group for both … Read the whole story
Citi is the presenting sponsor of "Live Extra," the section on NBCOlympics.com that will offer live coverage of all Olympic events for the London … Read the whole story
