Out to Launch
Wednesday, August 28, 2013
Subaru makes running out of gas seem romantic. Kia hamsters get a makeover. Let's launch!
  • aidwalkPeople will do arbitrary things in the name of charitable causes. AidsWalk Canada illustrates countless random acts in an ad supporting its upcoming charitable walk. Some people will tan, wear a monocle, use special effects, grow a beard, grow a ponytail, play bocce or skydive -- all to help those afflicted with AIDS. The spot ends with one man lacing his sneakers, about to participate in a walk for AIDS. Just walking and raising money make all the difference. Watch the ad here, created by TBWA\TORONTO.

  • slimjimGive the gift of meat to a man in need, implores the Slim Jim man. He’s not a doctor, but he plays one in this ad, hoping to help men who suffer from “Male Spice Loss.” Examples of men who suffer from MSL include softball bunters, pizza blotters and men looking for a melon-baller. They need help from Slim Jim Donors, men who buy two Slim Jims and give one away to a man in need. There’s even a website where men can pledge to give meat away, tweet about meat or instagram guys in need. "It’s so easy, it’s dumb,” says the doctor. Watch “Donor” here, created by Venables Bell & Partners.

  • subaruThe latest ads for Subaru’s “Love” campaign are adorably sweet, like the previous spots. In “The Date,” a couple make some impromptu stops while driving down a long, isolated road. They drink milkshakes, converse and stop at a farmer’s market. Turns out, it wasn’t really a date. The guy drove the woman to get gas for her truck. When the pair part ways, it’s almost sad. The good thing is, the woman wrote her number on the man’s trunk. Good thing he doesn’t keep the car too neat. See it here. In “Redressing Room,” a mom has a precocious toddler on her hands, who hates wearing clothes. When she’s not looking, his clothes come off. Wising up to his antics, Mom now keeps multiple outfits and shoes in the trunk, for unexpected birthday-suit moments. Watch it here. Carmichael Lynch created the campaign, directed by Lance Acord.

  • kiaIt’s like “The Biggest Loser”-- hamster-style. The Kia Soul received an updated look, so it was time for the beloved Kia hamsters to trade their sweats for tuxedos in “Totally Transformed.” The ad launched during Sunday night’s MTV Video Music Awards and features the hamsters working out feverishly at the gym, preparing for their red-carpet appearances. As the trio swim, run on the treadmill or work on the elliptical, Lady Gaga’s “Applause” plays. The ad made its debut following Gaga’s opening of the VMAs. The spot ends with The Kia Soul getting a revamp and the hamsters walking the red carpet, debuting their slimmed physiques. Watch it here, created by David&Goliath.

  • Climate Change350 Action, a climate change activist group, launched a great campaign targeting politicians who don’t believe climate change exists. The organization is petitioning the World Meteorlogical Organization to change the way storms are named. Rather than having a Hurricane Dennis wreak havoc on your city, one would be prepping for a disaster named David Vitter, Marco Rubio, John Boehner or Paul Ryan. Supporting the petition found at ClimateNameChange.org is a video that begins with average folks playing bingo and swimming. Sadly, their names are synonymous with horrible hurricanes and storms of the past, like Katrina, Ivan, Andrew and Katrina. Boarded-up homes and businesses are shown with “Shove it, Andrew,” “Go away Katrina” and “Ivan sucks” spray-painted on them. Rather than ruin a perfectly good name for eternity, the video marries footage from actual storms with proposed name changes. So destructive footage from super storm Sandy is referred to as “David Vitter brings fury to East Coast.” When enough signatures are gathered, the petition will be presented to the W.M.O. for consideration. See the video here, created by Barton F. Graf 9000.

  • Windows Microsoft PhoneWhen it comes to competitive parents, school dance recitals have become the premier sporting event where parents vie for the best photo of their little radish, pea or eggplant, using the fanciest, most expensive tech devices available. That’s the gist of “The Recital,” the latest ad for the Microsoft Nokia Lumia 1020 Windows phone. In it, a group of adorable kids dressed as different vegetables sing and dance. The real action takes place offstage, however, when family members use their iPhones, iPads or smartphones to get the best shot of their child. Things get heated, enough to practically scare the kids offstage when grandma headbutts a complete stranger who’s in her way. The ad ends with every family member fighting, except a cute couple seated in the back row. Using the Nokia Lumia 1020, they shot a crisp, clear picture of their kid, without the drama. See it here, created by CP+B and directed by Roman Coppola.

  • MilkPEPThe first rule of Protein Fight Club is telling everyone you know about it. MilkPEP launched a trio of TV ads informing milk lovers that the drink packs a punch: a protein punch. For those looking to add additional protein to their diet, look no further than an 8-ounce glass of milk. What better meal to add protein than breakfast? Milk goes head-to-head with breakfast competitors, easily devouring the competition. A greasy breakfast burrito is no match for milk in a rope-climbing competition. See it here. My favorite breakfast food, aside from bacon, takes a beating in the next ad, seen here. An omelet is delicious but can’t be eaten on the go. Would you rather douse your cereal with milk or orange juice? Exactly. You can’t get cereal-flavored milk from OJ. Watch it here. Deutsch NY created the campaign.

  • Pepsi MaxThe latest TV spot for Pepsi MAX reveals the real reason why NFL great Barry Sanders retired: so he can play football in EA SPORTS Madden NFL 25. Earlier this year Pepsi MAX and EA SPORTS teamed up for the cover vote of Madden NFL 25. Sanders bested 64 players, to win the cover. The game hits stores on August 27. In "Disappearing Sanders," the football great is getting a shave at his local barbershop when the topic of his retirement comes up. As he’s about to reveal the big answer, Sanders disappears and crashes on a table in a man’s living room. The football fan opens a bottrle of Pepsi MAX and unlocks Sanders in the Madden NFL 25 game. When Sanders is unlocked at his barbershop, it’s after-hours and his barber won’t finish the job. Watch it here, created by TBWA\Chiat\Day LA and directed by Matt Dilmore.

  • disneyappRandom iPhone App of the week: Disney Publishing launched the Disney Princess Royal Salon App, where users can dress and style Belle, Ariel, Cinderella and Rapunzel for an invite-only party.The combinations are endless, with users in charge of the princesses' hair color, style, outfit and accessories. Once a look is complete, users can save the creation to the app’s scrapbook and email the end result. The app is available for $4.99 in the App Store.