GE’s latest ad under its “Brilliant Machines” umbrella features the time-travelling DeLorean from the movie “Back to the Future,” with Michael J. Fox narrating the ad. “The Future Is Now” describes how technology described in the 1980s movie exists today — and the ways GE uses supercharged turbines to power entire cities. “The turbines of today will power us all into the future,” concludes Fox. Let's hope it's carbon neutral. See it here. BBDO New York created the campaign.

Burlington has rebranded with a pair of national TV spots under the "Style Says it For You" umbrella. Previously known as Burlington Coat Factory and a dominant discount retail coat store, the brand has now grown its business in the ladies, men’s and kid’s apparel categories. Debut spots take a lighthearted look at why shoppers should let their clothes do the talking. In the first ad, seen here, a woman admits her love of craft while shopping in a craft store, a man brags about his style sense as he sits in a child’s preschool chair and a woman breaks out into karaoke while she fills her buffet plate. The second ad features stylish people making awkward announcements in public, to complete strangers. Like the woman who tells everyone in a vet’s waiting room that she’s a born entertainer or the lady that decides to use her winning smile on two women in a bathroom. TMI! Watch it here. Silver + Partners created the campaign, directed by Harold Einstein.

If you’re going to eat a hot dog, make it a good one — don't add mystery meat. New York Fries launched a TV spot this week to promote its new Premium Hotdogs. The ad begins with a man browsing through booths at a flea market. A small man confronts him with a suitcase full of “premium hot dogs” for sale at a special price. Shockingly, the man surrounded by knockoff handbags and sunglasses isn't convinced of the hot dog’s authenticity. When police sirens are heard in the distance, the seller runs off, but leaves his suitcase behind. “Don’t accept knockoffs,” closes the ad, seen here and created by Juniper Park, Toronto.

Friends don’t let friends walk through life with food stuck between their teeth. If you feel uncomfortable about telling your friends about the huge piece of spinach, lettuce, parsley or unrecognizable food stuck between their teeth, there is a social media solution where you can just embarrass them anonymously. UNION and Colgate-Palmolive created “There's Something in Your Tweet,” a Twitter campaign that promotes the Colgate* Slim Soft toothbrush in Canada while anonymously alerting people to food stuck in their teeth. Personally, I’d rather have my friend tell me in person, rather than read online that my arugula salad has put a crimp in my style. The service allows users to enter someone's Twitter handle or email address and select from a variety of food options ranging from popcorn to "super-healthy kale" for what's stuck. A message is sent and both sender and recipient receive a $1-off coupon for a new Colgate* Slim Soft toothbrush. An example anonymous tweets reads: “A friend asked me to tell you there’s popcorn stuck in your teeth. This coupon will help.” At least Colgate has a good sense of humor, with one supporting ad stating: “The kindest way to tell someone they have food stuck in their teeth is to ask a large international corporation to do it for you.”

GoDaddy has traded in the scantily clad women typically seen in its ads for the musical prowess of Jean-Claude Van Damme. “It's go time” shows the flexibility, botox and musical talents of the muscles from Brussels, as he motivates a baker in the early hours of the morning. The baker receives 25 orders via his GoDaddy-hosted site and starts working. The sound of bongos can be heard nearby, and they’re being played by JCVD, who’s doing a split atop two giant bags of flour. Next, JCVD plays the maracas, while doing a split and then plays the pan flute in the refrigerator while…. You guessed it. He'll never win an Oscar, but he's a poster boy for flexibility.  See it here, created by Deutsch New York.

Atelier Ace launched a web site that seamlessly combines all of the company’s digital properties under one umbrella, including its bevy of Ace Hotels worldwide. Rehabstudio created the site, timed to launch along with Ace Hotel’s London property. The biggest change to the Ace Hotel sites is their seamless integration with mobile phones and tablets. The site is very clean, following a streamlined format that allows visitors to navigate and click on desired content with ease. On the homepage alone, users can book a room, view the main menu, read the company blog, shop online and view simple photography reminiscent of Instagram.

Remember the classic A-Ha music video for the band's song "Take on Me?" Well, the team at Deutsch L.A. sure did. They've done a fabulous mash-up of it in a new spot for Volkswagen that makes a Volkswagen automobile the star in the stylized '80s-era animation -- with a humorous kicker at the end. Watch the "Feeling Carefree" spot and you'll see for yourself.

Nissan Altima launched a sweet TV spot that illustrates the car’s dedication to safety, especially when transporting precious cargo: a newborn baby. Dad-to-be stands in the “Sidelines” for most of the ad while his wife, doctors and nurses do the heavy lifting… and pushing. The new father gets his first real job as dad when he places his son into the car seat for a slow, safe ride home. This is the fun ride. Wait till he takes him for a driving lesson. Nissan tests hundreds of child seats to ensure a safe ride for babies and children. See it here, created by TBWA/Chiat/Day.

Random iPhone App of the week: Like to solve mysteries or communicate with people anonymously? Check out Backdoor, a free app that allows users to anonymously message and communicate with friends. If users can’t figure out who is messaging them, recipients can redeem clues to decipher the person’s identity. The best part is if you can’t figure out who is messaging you, additional clues can be secured with an in-app purchase. What’s the point? Unless you’re trying to hide something or really enjoy problem solving, just email me. If you're a politician prone to sex scandals, the anonymous part is heaven-sent.