Real-Time Daily Editions for March 2014
- Real-Time Daily - Monday, March 31, 2014
- Ad Tech Requires Different, Not Fewer, Agency Folk
- Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency
- The Ins And Outs Of Buying Media Via RTB
- VivaKi Bringing 'Native' To AOD Trading Desk
- PubMatic's Goel: Programmatic Opportunities Will Only Grow
- Epom Raises $7 Mil To Enter U.S., Partners With 10 DSPs
- Microsoft Launches Pre-Roll Network
- Has Social Media Killed Creativity?
- Real-Time Daily - Friday, March 28, 2014
- Neuroplastic Fantastic Brand Lovers
- DataXu Encouraging Agencies To Build In-House Trading Desks
- Mediations On Agency Disintermediation
- Grapeshot Raises $3.3 Million, Plans To Hire 6 In NY Office
- CPXi Raises $30 Million, Promotes Hirsch To President
- Building Ad Platforms: Will Digital Ad Tech Absorb TV Ad Biz (Before TV Can Build Ad Tech to Absorb Digital)?
- Yahoo Has Become A Litter Box For Online Advertising
- Microsoft Launches Programmatic Video Ad Network In UK
- Real-Time Daily - Thursday, March 27, 2014
- Hubspot Tops Another Marketing Automation List
- AOL To Mesh Ad Tech Stack Into 'One' Platform
- Mobile Ad Tech's Dirty Secret: Your Campaigns Run On Performance & Premium Without You Knowing
- TubeMogul Files For $75 Million IPO
- Audience Targeting Changes TV Advertising
- Mindshare, BuzzFeed Form Real-Time Pact
- David Droga Has a Justine Saco-Like Moment While En Route To Australia
- ReactX Gives Buyers Access To 'High Impact, Custom' Ads Via RTB
- BrightRoll Hires New Managing Director For Europe Biz
- Forget Patch, AOL Is Now Advertising Company
- Real-Time Daily - Wednesday, March 26, 2014
- Something's In The Water Down Under: Real-Time With AdRoll, AppNexus, RadiumOne Execs On Recent Moves Into Australia
- Future Combines Central, Digital Agencies
- The Future of Online Publishers: Three Key Trends
- The Rubicon Projection: A Successful IPO
- HubSpot Launches Signals As iOS App, Hires VP Of Growth
- The Forewearable Future
- Turn Strikes First Mobile, Video 'Deal ID' Partnerships
- Ebuzzing, Teads Merge, Headed For NASDAQ In 2015
- Augmented Reality: A New View Of The World
- Acura Goes Real-Time For NCAA Basketball
- Next View Ventures Hires HubSpot Exec Jay Acunzo
- Real-Time Daily - Tuesday, March 25, 2014
- Can Live TV Be Altered By Real-Time Viewer Feedback?
- European Ad Platform YD Names Triscari New CEO
- MyBuys Puts Money Where Mouth Is With New Display Ad Platform
- Coull Names Melisaratos Global Head Of Programmatic Ad Operations
- Trademob Taps Genzlinger As CEO
- Adobe's Mobile Services Support iBeacon, Predictive Tools
- Demandbase Raises $15 Million
- OgilvyOne Appoints First Chief Technology Officer
- Telltale Signs of Incumbent-Biased Briefs
- Automation 'Not Just For Nerds' Anymore
- Programmatic Market Must Earn Trust From Publishers, Marketers
- Real-Time Daily - Monday, March 24, 2014
- 76% Of Advertisers (And Rising) Use Real-Time Marketing
- Neustar Unveils New Platform, Claims It's The Most Unified Consumer One, Yet
- AdRoll Launches Book On Retargeting: Q&A With President Adam Berke
- More Devices, Less Divisive: Supply Chain Taps Into Tapad
- Turn Partners With European SSP StickyAds.tv For Video Inventory
- Criteo's Follow-On Offering Set At $45 Per Share
- 4As' Top Media Priorities: Multimedia Measurement, Addressable, Mobile Readiness
- Report Reveals Gross Disparity In Online Video Ratings, Implies Overstatement
- Window to Premium Programmatic to Open
- Crashing Twitter
- Real-Time Daily - Friday, March 21, 2014
- TV Making Second Screens Work For it
- TubeMogul Offers Video Viewability Tool For Free
- Direct, Upfront and Guaranteed: Navigating the Inventory Landscape
- Casale Media Adds 5 Execs To New York Office
- Looking At Media Automation
- Lenovo Partners With Unified For Social Advertising
- So Close, You Can Almost See It: Viewability
- Twitter At 8: Still A Challenge To Marketers...And To This Old Fart
- Enplug Wins 4A's 'Startup Showdown'
- Jana Unveils Mobile Ad Platform For Emerging Markets
- IAB Releases Primer On In-Image Ads
- Real-Time Daily - Thursday, March 20, 2014
- Forget Millennials, Gen X And Baby Boomers Driving Auto Ads
- Denver-Based Startup Raises $1.8 Million, Launches RTB Platform
- Despite Success, DataXu Says It's In No Rush To IPO
- The Wearable Advertising Auction Model Designed By Search Experts
- Exchange Lab Opens Chicago Office, Taps Campo From MediaMath
- Getting Real-Time Insights Marketers' Big Challenge
- Big Data Boom For UK Ad Industry A Fitting Tribute To Alan Turing
- IgnitionOne Closes Deal On Knotice, Acquires Life Cycle Management Services
- AdRoll Sets Up Shop In Australia
- Budget Well Received For Focus On Big Data And Investment
- Viamedia Names Sims VP Of Media Research
- CMOs Underprepared For Data Explosion
- Real-Time Daily - Wednesday, March 19, 2014
- Building Rapport Between OOH, Automation
- ChargeAds Unveils New DSP For Medium, Large Agencies
- You Can't Do Programmatic TV Without Good Data
- Kiip Teams With VivaKi, Facilitates Brands' 'Buy Moments'
- Marissa Mayer: The Case For Advertising On Yahoo
- DataXu Appoints Ed Montes As Chief Revenue Officer
- ChoiceStream Gets Creative With Real-Time Weather, News Data
- Read All About It: DFM, Rumble Partner On Mobile Publishing
- Samsung's Marketing Capitalizes On Real-Time Moments
- AppNexus Enters Australia
- ZO, Collective: TV Online Views Can Alter Marketing Plans
- Real-Time Daily - Tuesday, March 18, 2014
- Buzzword Bracket
- Tremor Names Seebohm West Coast Director Of Programmatic
- Lotame Acquires AdMobius For Cross-Device Targeting
- Are Marketers Ready For The Age Of 'Peak Cookie'?
- TapSense Opens Doors For Native Mobile Ads, Includes RTB
- Japanese Supply-Side Platform Eyeing IPO
- Agencies, The Geeks Are Eating Your Lunch
- Agencies Think They're Real-Time Fast; Clients Disagree
- Ad-Tech Group Nexage Seeks Series C Funding
- Advertisers Shouldn't Shy Away From Automation
- Really: Fiat In Brazil Brings Car Showroom To The Web
- "We Have Confused Persuasion With Promotion." Sir John Hegarty Blasts Modern Advertising
