Real-Time Daily Editions for August 2014
- Real-Time Daily - Friday, Aug. 29, 2014
- 2014 Summer Roundup: The Programmatic Space
- Mediassociates Partners With FuturesMedia To Automate Linear TV Buying Process
- Media Fragmentation Means Ad World's Future Based On Audience, Not Content
- Google DoubleClick Search Releases Shopping Campaign Tools
- Twitch: Another Example Of Market Without Friction
- Facebook Adds Targeting Based On Connection Speed
- RadiumOne Names Darcy Commercial Director, APAC
- Social Nets Don't Drive TV Engagement
- Real-Time Daily - Thursday, Aug. 28, 2014
- Real-Time With Live Nation's Finnegan, Levine On Entering Programmatic Marketplace
- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
- Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
- Future Plc Launches 'Global Programmatic Exchange' With Rubicon
- Agencies Could Eye Private Marketplaces In Next 12 To 18 Months
- Sojern Adds Wahi As VP, Product & Insights
- Personalisation: The Delicate Balance Between Intrusion And Relevance
- Eyeview Partners With LiveRamp To Bring CRM Data Online
- Online Real Estate Searches Represent Golden Opportunity For Local Businesses, Brands
- Real-Time Daily - Wednesday, Aug. 27, 2014
- Mobile RTB Finds Its 'Prime Time,' And It's The Same As TV
- WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
- Facebook Planning A DSP Launch?
- Video Programmatic Advertising: More Risky Than You Think?
- Mobile RTB Spend Up 69% Quarter-Over-Quarter
- MediaMath, Accordant, Integral Among Ad Tech Firms On Inc. 500/5000 List
- Brands Brace For Convergence Of 'Native' & Ad Tech
- TubeMogul Reports $28.7M Rev In Q2, Points To Hands-On Advertisers As Catalyst
- OneSpot Plugs Into Facebook Exchange For 'Content Marketing Retargeting'
- Millward Brown Acquires InsightExpress To Bolster Digital Measurement
- Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
- Product Design Firm Gets Attention of Ogilvy New York by Placing A Billboard Right Across the Street
- Real-Time Daily - Tuesday, Aug. 26, 2014
- As Advertisers Use DSPs To Buy Social, 'Reach Efficiency' Increases
- Turn Boosts 'Programmatic TV' Offering With AdMore Partnership
- Programmatic Is Ready To Deliver What Brand Marketers Want
- Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
- Google Flinches; Amazon Grabs Twitch's 55 Million Monthly Viewers For $1 Billion
- Adform Taps MacDonald From Sizmek
- The Demand Chain Is More Important Than The Supply Chain
- Amazon, Twitch Confirm Acquisition
- Be Wary of Beacon Technology Hype
- Live Nation Appoints Ex-Xaxis Director Finnegan As VP Programmatic, Product Innovation
- Are Your Customers Starting To Hide From You?
- Lenovo's 'Tough Season' Is Back, And Bigger
- No Need To Run From Open RTB Exchanges: VivaKi's Bertozzi
- Nice Advertising Taps TubeMogul, Building In-House Programmatic Ops
- Real-Time Daily - Monday, Aug. 25, 2014
- Facebook 'And' Twitter, Not 'Versus'
- Ozone Partners With AppNexus, Rolls Out Programmatic Ad Platform
- How to Keep Your DSP Honest
- Fanta's Vine-Based Comedy Series Draws Teens
- The Big Real Time Data Confusion
- Marketers Mull Ad Value Of Instagram, Pinterest
- Q&A With PubMatic's Goel On Ad Tech In APAC
- Advertising Oversaturation Hits Home
- Publishing Veteran Sally Preston Joins IPG's Orion Capital As N.A. President
- Programmatic Is Like A Self-Driving Car
- Making The Most Of Your Online Advertising Budget
- Setting Proper KPIs In A Programmatic World
- Real-Time Daily - Friday, Aug. 22, 2014
- 'Real-Time' Marketers: Personalize Away, But Stay Out Of #Personal Space
- Business Insider Takes Programmatic Private, Builds Exchange With Rubicon
- Computers Versus Humans In Premium Programmatic
- Tremor Taps Jha To Lead Publisher Partnerships, SSP Launch
- Can You Smell That?
- Marin Works To Make Search, Display, Video Advertising Methods Similar
- Programmatic Infiltrates The C-Suite
- Back-to-School Shoppers & Real-Time Deals
- Rovio Testing 'Programmatic Direct'
- Real-Time Daily - Thursday, Aug. 21, 2014
- Dale Time
- TubeMogul Expands Into LatAm, Opens Offices In Mexico, Brazil
- Don't Strand Your Programmatic Team On An Island
- IgnitionOne Appoints Former TagMan Cofounder Baron To CRO
- Making Measurement Matter At Kellogg
- Marketer Confidence Continues To Slide, Europe Now More Bullish Than America
- Creative Director Amps Up #ALSicebucketchallenge With Flashdance Routine
- In Bid To Develop Young Talent, Mindshare Focuses On 'Math Men'
- Location-Based Marketing Needs Smarter App Development
- Real-Time Daily - Wednesday, Aug. 20, 2014
- It's The Algorithms' World, And We're Just Living In It
- Clypd Adds 'Deal ID' Tech To Programmatic TV Platform
- Don't Just Target The Moment: Be A Companion On The Journey
- In Bid To Develop Young Talent, Mindshare Focuses On 'Math Men'
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
- Mindshare NA In Pact With Percolate
- Orbitz Gives Social Sharing Options Via Push Notifications
- TubeMogul Strikes Partnership With Integral For Viewability Ratings, Fraud Detection
- Google's 10-Year IPO And The Parallel Between AdWords And Dutch Auction
- Jelli Signs Up Emmis, Beasley Stations For Programmatic Radio Ads
- Black Arrow Tech Controls Household Ad Time Cross-Platform
- AOL Won't Honor Do-Not-Track Requests
- Few Familiar With 'Internet Of Things'
- Microsoft Brings Reddit And MTV To Xbox One, Updates Twitch
- Snapchat Readies "Discovery" Service For Brands, Publishers
- Real-Time Daily - Wednesday, Aug. 20, 2014
- It's The Algorithms' World, And We're Just Living In It
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
- Clypd Adds 'Deal ID' Tech To Programmatic TV Platform
- Google's 10-Year IPO And The Parallel Between AdWords And Dutch Auction
- TubeMogul Strikes Partnership With Integral For Viewability Ratings, Fraud Detection
- CPG Brands More Reliant On 'Social TV'
- Jelli Signs Up Emmis, Beasley Stations For Programmatic Radio Ads
- Orbitz Gives Social Sharing Options Via Push Notifications
- Mindshare NA In Pact With Percolate
- Real-Time Daily - Tuesday, Aug. 19, 2014
- Enlist Consumers As Brand Ambassadors In 'Dark Social'
- Q&A With IMS' Nancy Mullahy
- AppNexus Receives $60M Investment, Now Valued At $1.2B
- Nowhere To Run, Nowhere To Hide
- Shift Taps Wolinetz To Lead Agency Partnerships
- Black Arrow Tech Controls Household Ad Time Cross-Platform
- McDonald's Goes Real-Time Mobile to Drive Store Traffic
- Time-Shifting Increases, Live Viewing Doesn't, In Most Of Largest Nielsen Markets
- Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%
- Mobile Is Creating Needy Consumers
