Packaging creates awareness. Companies can offer a variety or great services, but if marketers don't know how to use them or can't see the benefits, those tools might as well … Read the whole story
Analytics firm Webtrends and paid-search tech company Marin Software have licensed and built each other's technology into their respective platforms. The move aims to … Read the whole story
In my last Search Insider, I took you on a neurological tour that gave us a glimpse into how our brains are built to … Read the whole story
In my ongoing campaign to bring sexy back to search, I thought I'd take one of the hottest companies on the interweb and relate … Read the whole story
As streaming video became ubiquitous online and emerged on mobile, the format almost became an end it self rather than a medium. I am … Read the whole story
Google will add the ability to make telephone calls to any phone in the U.S. or Canada from its popular Gmail application by integrating … Read the whole story
Zecco, an online brokerage firm, taps social media to engage existing users and gain potential customers. The company tweets about specific content and real-time … Read the whole story