Performance Marketing Insider
Criteo, which defines its business as a "commerce media company," surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on … Read the whole story
Microsoft on Thursday announced the Multi-platform feature available in Smart Campaigns, which allows marketers to run ads in Microsoft, Google, Facebook, and Instagram platforms … Read the whole story
A study of users of gaming and non-gaming apps identified patterns in how mobile users find and interact with their favorite apps. Read the whole story
Addressable TV advertising needs better ROI measurement for the business to accelerate. A new study finds half of advertisers would increase their investment in … Read the whole story
- COMMENTARY
Studies have shown that consumers are comfortable with data-driven advertising and more than half desire relevant ads. Read the whole story
- COMMENTARY
Finding new prospective customers that "act like'' existing customers is what marketers really want when they are defining target audiences for advertising campaigns. That … Read the whole story
- COMMENTARY
Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports. Read the whole story
COMMENTARYA bill allowing local news publishers to bargain collectively with Google, Facebook and other large tech platforms died in committee Thursday, after a Republican … Read the whole story
Instagram announced plans Tuesday to "drastically scale back its shopping features" and will instead "shift the focus of its e-commerce efforts to those that … Read the whole story
WFA says the report, titled "Clients and Creativity," is the first global study to focus "specifically on clients' roles and the part they can … Read the whole story
