The rise of social media is nowhere more evident than in the way we deal with tragedies like Monday's bombing at the Boston Marathon, which killed three and injured hundreds. … Read the whole story
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technology, and (ideally) drives showroom traffic. Presaging a totally revamped marketing platform, the … Read the whole story
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from peoples' passion for their lawns to the manufacturer's passion for its machines. The … Read the whole story
Proportionate to other online activities, new research shows that the time U.S. consumers spend on social media sites is actually declining. The United States … Read the whole story
Lots of analysis of how the media how the media covered yesterday's Boston bombings. "Industry observers praised TV stations' work covering the explosions, most … Read the whole story
According to a recent survey of retailers with online shopping carts, conducted in February 2013 by Retail Systems Research (RSR), 47% of retailers surveyed … Read the whole story
I love the opportunity to compare social media platforms. Personal or pet projects are great ways to test theories or flesh out the changing … Read the whole story