Social Media & Marketing Daily
Wednesday, April 17, 2013
  • Mazda Warp-Drives Into 'Star Trek'

    The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technology, and (ideally) drives showroom traffic. Presaging a totally revamped marketing platform, the … Read the whole story

  • Troy-Bilt Campaign Touts Passion, Engineering

    Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from peoples' passion for their lawns to the manufacturer's passion for its machines. The … Read the whole story

  • Americans Register Dip In Social Media Activity

    Proportionate to other online activities, new research shows that the time U.S. consumers spend on social media sites is actually declining. The United States … Read the whole story

  • Media Cautious In Wake Of Bad News

    Lots of analysis of how the media how the media covered yesterday's Boston bombings. "Industry observers praised TV stations' work covering the explosions, most … Read the whole story

  • Better Data Collection Will Help Retailers

    According to a recent survey of retailers with online shopping carts, conducted in February 2013 by Retail Systems Research (RSR), 47% of retailers surveyed … Read the whole story

  • A Tale Of Two Surveys

    I love the opportunity to compare social media platforms. Personal or pet projects are great ways to test theories or flesh out the changing … Read the whole story