The Social Graf
While most brand marketers and PR folks would love to have a crack team of 20-year-old interns monitoring their brand's social media presence, the fact is that not everyone can … Read the whole story
Twitter has entered into a multi-year licensing agreement with Pitney Bowes to tap its location data for mobile services. The company will use the … Read the whole story
"Swim caps are sort of the t-shirt of swimming," Alyssa Igawa, marketing director for Speedo USA, tells "Marketing Daily." "It's something people can change … Read the whole story
Facebook on Wednesday said the redesigned Like and Share buttons it introduced in November are proving popular with users. In early tests over the … Read the whole story
Video content remains one of the most important media for online advertisers and publishers, as more are striving to add value to products or … Read the whole story
Its relaunched site, www.jarlsberg.com, is a global content hub themed "Yours to Share." Corporate and product stories are complemented by regular interactive social activations, … Read the whole story
Moet & Chandon is launching marketing activities surrounding its billing as the official champagne of Times Square 2014, the global New Year's Eve celebration. … Read the whole story
We all know about sweet and sour chicken, pork and shrimp. Soon, however, there will be Sweet and Sour gum. Combining two brands in … Read the whole story
Shift, a Facebook strategic Preferred Marketing Developer, has closed $6 million in a second-round funding led by European venture capital firm DN Capital. That … Read the whole story
Speck, a maker of protective cases for electronic devices, has launched a guerrilla marketing campaign encouraging, "Long Live the Machines." Framed as a popular … Read the whole story
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While ad spending often attracts the lion's share of attention in online video, let's not forget that video is a marketing tool, too. To … Read the whole story
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Have you ever had a one-on-one conversation with someone that was so important to you, you felt the need to share it with someone … Read the whole story
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AR pioneer GoldRun has focused the simplest implementation of augmented reality, the overlay, on branded assets. Its Snaps app allows fans to play with … Read the whole story
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Unicorn is touting its Unicorn Once solution that lets publishers get the full bang from their Twitter Player Card displays. With one URL, Unicorn … Read the whole story
