It's no secret that for many viewers, the most interesting part of the Super Bowl is the ads, ranging from comical to cloyingly sentimental, just weird to puzzling. This year … Read the whole story
Mobile advertising made up the majority of Facebook's ad sales in the fourth quarter of 2013, propelling overall revenue growth of 63% in the … Read the whole story
Consolidation continues in the social TV space as Viggle on Wednesday announced acquiring Dijit Media, which makes the NextGuide app for creating personalized TV … Read the whole story
The Automotive Digital Advertising Survey, which FordDirect says tracks how digital advertising channels influence purchase behavior of auto shoppers, said 60% of consumers bought … Read the whole story
Part of H-D's Dark Custom line of bikes, the new Street 500 and 750 motorcycles become the de facto entry bikes for the brand. … Read the whole story
Matt Roche, CEO of Extole, helps to answer the question of how the social media ecosystem affects sales and conversions in a measurable way. … Read the whole story
Pre-game, post-game and everything in between, the Super Bowl provides a myriad of ways to get creative in how you engage and excite fans, … Read the whole story