Roughly one in six practicing U.S. Christians (16%) say they are giving up social media for Lent. Twitter is the third-most-popular Lenten sacrifice this year, while "social networking" in general … Read the whole story
Consolidation among social-marketing vendors appears to be a global phenomenon. Take Seattle-based MetrixLab, which is taking a majority stake in Oxyme, an Amsterdam-based social … Read the whole story
The Twitter-fed buzz tracking device lets mobile users keep abreast of all the action at the festival this week. Read the whole story
Social-media buzz is slowly having an influence over TV viewers' program choices -- but less from specific social TV media apps. More people watch … Read the whole story
"We've been working on this crowdfunding campaign for about a year," Ryan Eckel, VP-brand marketing, tells "Marketing Daily," "and while we inherently knew that … Read the whole story
Allstate Insurance Co. is launching a campaign aimed at Hispanic consumers that is a celebration of the life journey of Hispanics in the United … Read the whole story
The digital shops had been aligned since last August, when Publicis Groupe acquired Engauge and aligned it with ZenithOptimedia's Moxie. Moxie is the surviving … Read the whole story
By now, you've surely seen the selfie posted by Ellen DeGeneres from the Academy Awards. Here are 10 lessons we can apply to marketing … Read the whole story
Millennials are giving new meaning to the "always-on" consumer because they are on even when they are supposed to be off. Millennials are apparently … Read the whole story
Social media powerhouse Twitter has officially opened its new East Coast headquarters, and it's not in New York. It's in Cambridge. Twitter Boston tweeted … Read the whole story